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Apple: watching for new directions

Apple's mystery unveiling on Tuesday is expected to be a watershed moment for the California giant—and the entire tech industry. Here are key things to watch for:

dateSep 07, 2014 in Business
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Five things to know about Apple's duet with Beats

Apple CEO Tim Cook looked like he wanted to dance Wednesday as he discussed his company's $3 billion acquisition of Beats Electronics. The deal, by far the most expensive in Apple's 38-year history, will give the iPhone and ...

dateMay 29, 2014 in Business
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Apple CEO dares to be different from Steve Jobs

"Think different" became Apple's creed during the late Steve Jobs' reign as CEO. Now, chief executive Tim Cook is embracing the idea while making decisions that would have seemed crazy to his fabled predecessor.

dateMay 12, 2014 in Business
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