Companies are starting to embrace social media as a viable disclosure channel for product recalls, with the goal of limiting and repairing damage to the firms' reputation.
Brand commitment might not always be a good thing, and in the case of high-severity recalls, consumers with a high level of brand commitment may actually respond more negatively than those with less loyalty, according to ...
A study from North Carolina State University shows that Toyota's safety-related recalls that began in 2009 made little to no impact on how consumers perceived the brand.
Gatorade drinkers wondering about the calcium pantothenate in their favorite sports drink won't have to guess much longer.
(PhysOrg.com) -- Buying a new car, camera or computer? New research from the Sauder School of Business at the University of British Columbia shows that seeking advice from expert acquaintances to choose between models of ...
(AP) -- Hewlett-Packard Co. is recalling 54,000 lithium-ion batteries used in HP and Compaq computers after receiving reports of injuries from the batteries overheating and rupturing.
(AP) -- More than 40 over-the-counter infant's and children's liquid medications are being recalled in the United States and 11 other countries because they don't meet quality standards.
(PhysOrg.com) -- The well-publicized toy recalls of 2007 took potentially harmful toys off the shelves and affected the companies that made them.
A product recall can significantly affect a company's bottom line and its reputation, but a swift recall and restitution to purchasers can minimize harm to the company - and even improve customer satisfaction. A study examining ...
Supermarkets across the country cleared the shelves of more than 2,600 items recalled after salmonella contamination was found in some products made by the Peanut Corp. of America.