(Phys.org) -- Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according ...
Saving money was never on Dennis Kaech's mind when he built his Olympia, Wash., home. But saving energy was.
Nobel laureates sometimes display as much ingenuity when deciding how to spend their prize money as they did on the work that won them the award in the first place.
Megaupload founder and alleged online piracy kingpin Kim Dotcom apologised for teething problems with his new file-sharing service Tuesday, saying massive global interest had swamped the website.
Gabon's government said Tuesday it was suspending the website www.me.ga, which Internet tycoon Kim Dotcom had planned to use to launch a new version of his defunct Megaupload file-sharing site.
Apple becomes the focus of the technology universe Wednesday as the world awaits a new iPhone with a big, beautiful touchscreen and connectivity to blazingly fast telecom networks.
Yahoo has completed a long-awaited $7.6 billion deal with China's Alibaba Group, generating a windfall that could help ease the pain of Yahoo shareholders who have endured the company's foibles during the past few years.