Marketing performance is a multidimensional phenomenon, the control of which requires simultaneous use of multiple performance indicators. In practice, the sets of marketing metrics and control systems used by companies differ ...
Economics & Business
Apr 23, 2013
0
0
Researchers from the University of Castilla-La Mancha have developed a measurement system that permits the prediction of atmospheric pollution due to nitrogen oxides in a specific location and at a particular time. The study ...
Environment
Mar 26, 2013
0
0
Researchers from Macquarie University and RMIT have warned about potential major damage to the long-term health of rivers and the local environment following recent changes to New South Wales Government planning rules around ...
Environment
Mar 15, 2013
0
0
Researchers at the University of Rochester and the University of Ottawa have applied a recently developed technique to directly measure for the first time the polarization states of light. Their work both overcomes some important ...
Optics & Photonics
Mar 3, 2013
18
0
The first known rainfall records were kept by the Ancient Greeks, in about 500 B.C. Some 100 years later, people in India used bowls to record the rainfall. The readings were used as a basis for land taxes.
Earth Sciences
Mar 1, 2013
1
0
An optical measuring system developed by Siemens reduces maintenance requirements in continuous casting plants by simplifying the process for aligning the rolls along long lines between which hot steel strands are guided. ...
Engineering
Feb 25, 2013
1
0
The largest solar power system in the U.S. Army is coming online at White Sands Missile Range, N.M., and officials gathered Jan. 16, to mark the occasion with a ribbon-cutting ceremony.
Energy & Green Tech
Jan 25, 2013
0
0
Using a state-of-the-art Theta-probe XPS machine experts at Newcastle University, UK, have shown the original kilogram is likely to be tens of micrograms heavier than it was when the first standard was set in 1875. And they ...
General Physics
Jan 6, 2013
14
0
Nielsen on Monday announced a deal to tap into Twitter to gauge how much online buzz is being generated by television shows instead of simply focusing on numbers of viewers for programs.
Internet
Dec 17, 2012
0
0
(Phys.org)—Modern precision measurements are spectacular feats of engineering. An excellent example is determining the passage of time. Before John Harrison's marine chronometer in the mid 18th century, ship clocks lost ...
General Physics
Dec 6, 2012
4
0
