News tagged with judgments

On the face of it, voting's superficial

Are voters truly sophisticated and rational decision makers? Apparently not. Their choices are heavily influenced by superficial, nonverbal cues, such as politicians' appearance, according to Christopher Olivola from University ...

dateJun 15, 2010 in Social Sciences
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How does context affect consumer judgment?

Research into why people look favorably on a product shows that—as in real life—everything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positively ...

dateMar 22, 2010 in Social Sciences
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