(PhysOrg.com) -- Humans are known to play it safe in a situation when they aren't sure of the odds, or dont have confidence in their judgments. We dont like to choose the unknown.
People feel worse about a transgression that will take place in the future than an identical one that occurred in the past, according to new research from the University of Chicago Booth School of Business.
Is it morally appropriate to sacrifice the life of an innocent person to save the lives of several others? David Pizarro, Cornell assistant professor of psychology, put a fresh spin on this classic question from philosophy.
(AP) -- A Boston University graduate student is appealing a federal judgment that required him to pay $67,500 in damages for illegally downloading and sharing songs online.
(PhysOrg.com) -- Scientists at Harvard University have found that humans can make difficult moral decisions using the same brain circuits as those used in more mundane choices related to money and food.
Is it better to present data in percentages (80% of 70) or as a frequency (56 out of 70 times)? According to a new study in the Journal of Consumer Research, data presented in the frequency format leads to more accurate judgments.
A new study in the Journal of Consumer Research unlocks the key to making the price of a product seem less expensive to consumers.
The confidence you feel when making a choice might depend on whether you're thinking concretely or abstractly, according to a new study in the Journal of Consumer Research.
Are voters truly sophisticated and rational decision makers? Apparently not. Their choices are heavily influenced by superficial, nonverbal cues, such as politicians' appearance, according to Christopher Olivola from University ...
Consumers tend to be cynical about the motivations of credit card companies, yet they lack the time or motivation to engage in political action to protect their rights, according to a new study in the Journal of Consumer ...