Facebook to pass Yahoo! in display ad revenue

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

Seeking display ad boost, Google buys Admeld

Google, bidding to boost revenue from display advertising, announced the acquisition on Monday of Admeld, a New York-based company that provides an advertising platform for publishers.

More ads hit online TV as Web audiences grow

(AP) -- One of the rewards of watching TV online is not having to sit through as many commercials. Now the networks are chipping away at that little luxury.

Yahoo ready to deliver on promise to upgrade email

(AP) -- Yahoo Inc. is giving its popular email service a long-promised facelift in an attempt to make it more appealing to people who are increasingly using Facebook, Twitter, Google and other online alternatives to communicate.

Facebook gets big slice of online display ad pie

Facebook served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year, industry tracker comScore said on Wednesday.

Online ad sales rose 7 percent to $5.9B in 1Q

(AP) -- Internet ad sales are on the mend as first-quarter revenue rose 7 percent, marking the second straight quarter of increase, according to the Interactive Advertising Bureau.

New technology will mean shift for Internet advertising

Placing internet ads on websites will be easier and more profitable in the future thanks to a new technology developed at the University of Toronto that allows ads to be resized to fit any available website space.

Online ad revenue up 2.6 pct in 4Q to $6.3 bln

(AP) -- Online advertising revenue grew by 2.6 percent in the fourth quarter, the first year-over-year increase in more than 12 months as companies became more comfortable with spending on marketing, according to report ...

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