Facebook gets big slice of online display ad pie

Facebook was the stage for 346 billion "impressions," or views, of display ads
The logo of social networking website 'Facebook' is displayed on a computer screen. Facebook served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year, industry tracker comScore said on Wednesday.

Facebook served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year, industry tracker comScore said on Wednesday.

Facebook was the stage for 346 billion "impressions," or views, of display ads in a near doubling of the number seen in the same quarter a year earlier, according to comScore.

"The US online display advertising market maintained its strong momentum from last year with a terrific first quarter," said comScore executive vice president Jeff Hackett.

"We are now seeing more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display."

.com was the top spot for online display ads, with its share growing to 31.2 percent of the market from 16.2 in the same quarter last year, according to comScore.

! websites ranked second with 112 billion impressions, followed by , AOL, and Google in that order. Google still dominated in the lucrative market for texts ads posted with search results.


Explore further

Facebook top publisher of display ads: comScore

(c) 2011 AFP

Citation: Facebook gets big slice of online display ad pie (2011, May 4) retrieved 23 April 2021 from https://phys.org/news/2011-05-facebook-big-slice-online-ad.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
0 shares

Feedback to editors

User comments