Study reveals how bicultural consumers respond to marketing cues

Consider a Japanese-American woman strolling through a mall. If she passes by a UNIQLO store, is she more likely to opt for sushi than a hamburger when she reaches the food court? Would this cue of Japanese culture draw out ...

Twitter tops Facebook in mobile ads: survey

Twitter is outpacing Facebook in US mobile advertising revenue this year, according to a survey released Thursday showing a market dominated by Google.

Mobile ad spending up 62%, US tops Japan: survey

Mobile online advertising spending is expected to jump 62 percent worldwide in 2012, with the United States overtaking Japan as the top market, a research firm said Wednesday.

Investors to get Google records on online drug ads

(AP) -- A Delaware judge has given Google Inc. until April 9 to give a pension fund investors company documents involving what authorities said was the illegal online marketing of prescription drugs to U.S. consumers by ...

INFLUENCE GAME: Online companies win piracy fight

(AP) -- Outspent but hardly outgunned, online and high-tech companies triggered an avalanche of Internet clicks to force Congress to shelve legislation that would curb online piracy. They outmaneuvered the entertainment ...

Estonians, Russian charged in Internet ad scam

Six Estonians and a Russian were charged Wednesday with infecting computers, including NASA machines, with malware as part of an online advertising scam that reaped at least $14 million.

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