News tagged with interactive marketing
Chips and apps on tap for Super Bowl
Millions of American football fans will be watching the Super Bowl on television Sunday with one hand in the potato chips and the other holding a smartphone.
Feb 04, 2012 |
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New study is first to test the actual impact of branded apps on consumers
A new research study co-authored by an Indiana University professor suggests that interactive applications for mobile phones such as Apple's iPhone and Google's Android may be some of the most powerful forms of advertising ...
Dec 08, 2011 |
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Warner looks beyond movies to find game success
"The Dark Knight Rises" doesn't hit movie theaters for nine months, but Batman is at the heart of what may just be Warner Bros.' most important release of the fall.
Oct 20, 2011 |
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eBay eyes investments in Japan and China: report
Online auction house eBay is on the look-out for investment targets in Japan and China, a report said Thursday, as it seeks to expand in fast-growing Asia.
Sep 01, 2011 |
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US online advertising soars in first quarter: report
Industry group Interactive Advertising Bureau (IAB) reported on Thursday that US online ad revenue hit a record high $7.3 billion in the first three months of the year.
May 26, 2011 |
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Facebook's 'Like' button becomes force in e-commerce
Whether you just bought an airline ticket or a pair of jeans online, chances are an Internet search preceded the transaction. Now Facebook hopes to make its vast web of online social connections another central ingredient ...
May 05, 2011 |
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eBay to buy GSI Commerce for $2.4 billion
Online auction giant eBay announced Monday that it has agreed to acquire GSI Commerce, a provider of electronic commerce and interactive marketing services, for $29.25 a share or $2.4 billion.
Mar 28, 2011 |
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Create intimacy with consumers or donors: Ask for their input
People feel closer to businesses and nonprofits that solicit their advice, but soliciting expectations can distance potential customers, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Jan 18, 2011 |
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How to use your phone to maximize holiday shopping
If you want to be a smart shopper during the holidays, don't leave home without your smart phone.
Nov 25, 2010 |
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Helpful or creepy? Overpersonalized Web sites may spook shoppers
Michael Redding describes the get-to-know-you game between man and machine as a version of "Name That Tune."
Dec 10, 2009 |
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Web ad group launches privacy education campaign
(AP) -- A group of leading Internet publishers and digital marketing services on Thursday launched an online campaign to educate consumers about how they are tracked and targeted for pitches on the Web.
Dec 03, 2009 |
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Shanda Games IPO gets tepid reception
(AP) -- Shanda Games Ltd., a Chinese video game company, raised $1 billion Friday in the largest initial public offering of the year.
Sep 25, 2009 |
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Firm feeds demand for iPhone apps
Companies are increasingly pitching their products using text messages and cellphone applications. But a South Florida entrepreneur is taking the idea to the next level by designing iPhone apps for large companies, and using ...
Aug 28, 2009 |
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Personalization without interrogation: Shop easier, faster and better, without telling your life story
(PhysOrg.com) -- Whether people are buying headache medication or cars, technology needs to help buyers wade through a staggering number of choices, says a new University of Alberta study.
Other Sciences / Social Sciences
Aug 12, 2009 |
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