Online advertising in US rises 16 pct in 1Q

New figures show Internet advertising in the U.S. is still growing at a robust clip as marketers pursue the growing online audience and data analysis helps to target their pitches at people most likely to buy their products and services.

A report released Monday by the and PricewaterhouseCoopers says U.S. advertisers poured $9.6 billion into their campaigns during the first three months of the year. That's up 16 percent from $8.3 billion at the same time last year.

For all of 2012, U.S. online advertising grew 15 percent.

The steady rise in online advertising has been a boon to Internet companies such as . while hobbling other media outlets that relied on printed products.


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US Internet ad revenue grows 15 percent in 2012

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Citation: Online advertising in US rises 16 pct in 1Q (2013, June 3) retrieved 18 September 2019 from https://phys.org/news/2013-06-online-advertising-pct-1q.html
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