News tagged with consumer products

Promoting love can punish sales

Valentine's Day has come and gone. But those images of romance are still everywhere : a happy couple holding hands in an eharmony ad, two lovebirds sharing a tender kiss in a Nikon camera commercial.

Mar 12, 2014
4 / 5 (1) 0

Want brand loyalty? Scare your customers

Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...

Feb 06, 2014
not rated yet 1

Researchers take magnetic waves for a spin

Researchers at New York University have developed a method for creating and directing fast moving waves in magnetic fields that have the potential to enhance communication and information processing in computer chips and ...

Jan 29, 2014
4.2 / 5 (9) 0 | with audio podcast