Consumers engage in superstitious behavior when they want to achieve something but don't have the power to make it happen, according to a new study in the Journal of Consumer Research.
May 14, 2013
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(Phys.org) —When designing product lines, one important decision marketing and manufacturing managers must consider is whether to use common or product-specific components. While the use of common components can reduce ...
Apr 23, 2013
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Portable electric generators retrofitted with off-the-shelf hardware by the University of Alabama (UA) emitted significantly lower levels of carbon monoxide (CO) exhaust, according to the results* of tests conducted by the ...
Apr 17, 2013
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Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able to compare products, according to a new study in the Journal of Consumer Research.
Mar 05, 2013
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Consumers respond more favorably to advertising when the placement of product images is consistent with the way they visualize time, according to a new study in the Journal of Consumer Research.
Mar 05, 2013
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Encouraging consumers to feel ownership of products they haven't yet purchased can backfire because consumers tend to see themselves in the products they own, according to a new study in the Journal of Consumer Research.
Mar 05, 2013
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The White House said Monday it agrees with a citizen petition arguing that "unlocking" of mobile phones to allow users to switch carriers should be legal.
Mar 04, 2013
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It took only a few years for high-definition televisions to make the transition from high-priced novelty to ubiquitous commodity—and they now seem to be heading for obsolescence just as quickly. At the ...
Feb 20, 2013
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Apple is testing a watch-like device which could perform some smartphone functions, US media reports said Monday.
Feb 11, 2013
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A retailer's optimal store layout is the result of balancing the interests of two different types of markets – consumers and suppliers, says new research co-written by a University of Illinois business ...
Jan 24, 2013
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France has become the first country in Europe to require manufacturers to identify use of nano-particles, the extremely fine grains that are increasingly found in drugs and consumer products.
Jan 04, 2013
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Consumers are more likely to purchase a product if they have previously focused their attention on it but are less likely to purchase a product they have previously ignored, according to a new study in the Journal of Consumer Re ...
Dec 11, 2012
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Rows of new toys, endless racks of sweaters on clothing store shelves, long lines of books arranged in the bestsellers section at the bookstore. From mall displays to boutique exhibits, long lines of horizontally arranged ...
Dec 06, 2012
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