News tagged with consumer products

Promoting love can punish sales

Valentine's Day has come and gone. But those images of romance are still everywhere : a happy couple holding hands in an eharmony ad, two lovebirds sharing a tender kiss in a Nikon camera commercial.

dateMar 12, 2014 in Economics & Business
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Want brand loyalty? Scare your customers

Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...

dateFeb 06, 2014 in Social Sciences
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Researchers take magnetic waves for a spin

Researchers at New York University have developed a method for creating and directing fast moving waves in magnetic fields that have the potential to enhance communication and information processing in computer chips and ...

dateJan 29, 2014 in Nanophysics
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