News tagged with consumer products

Want brand loyalty? Scare your customers

Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...

Feb 06, 2014
not rated yet 1

Researchers take magnetic waves for a spin

Researchers at New York University have developed a method for creating and directing fast moving waves in magnetic fields that have the potential to enhance communication and information processing in computer chips and ...

Jan 29, 2014
4.3 / 5 (10) 0 | with audio podcast

Meeting of minds on innovative food technologies

The European food and drink industry is one of the most innovative in the world. It leads in developing innovative techniques and technologies for producing safe, tasty and nutritional foods.

Oct 04, 2013
5 / 5 (2) 0