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News tagged with choice

Why Things Become Unpopular

(PhysOrg.com) -- "Why is everybody suddenly wearing those new sandals and listening to that new band? It's so trendy!" A recent study has investigated this sentiment in order to understand why some cultural ...

Other Sciences / Social Sciences

created Jun 04, 2009 | popularity 3.5 / 5 (30) | comments 13 feature

Why humans believe that better things come to those who wait

New research reveals a brain circuit that seems to underlie the ability of humans to resist instant gratification and delay reward for months, or even years, in order to earn a better payoff. The study, published by Cell ...

Medicine & Health / Neuroscience

created Apr 14, 2010 | popularity 4 / 5 (7) | comments 2 | with audio podcast

Study: Older investors are prone to mental misfires while playing the market (w/ Video)

(PhysOrg.com) -- Brain scans highlight differences between old and young minds focused on investment choices.

Medicine & Health / Neuroscience

created Jan 29, 2010 | popularity 4.3 / 5 (4) | comments 2 | with audio podcast

Unnatural selection: Birth control pills may alter choice of partners

There is no doubt that modern contraception has enabled women to have unprecedented control over their own fertility. However, is it possible that the use of oral contraceptives is interfering with a woman's ability to choose, ...

Biology / Evolution

created Oct 07, 2009 | popularity 4.1 / 5 (14) | comments 21

Fish go mad for ginger gene

There may be plenty of fish in the sea but the medaka knows what it likes. A new study published in the open access journal BMC Biology shows how a single gene mutation that turns Japanese Killifish a drab ...

Biology / Plants & Animals

created Sep 28, 2009 | popularity 5 / 5 (1) | comments 0

Higher level of testosterone in women linked to choice of risky careers

The battle of the sexes rages on, this time from the trading floor. While there has long been debate about the social and biological differences between men and women, new research by the Kellogg School of Management at Northwestern ...

Other Sciences / Social Sciences

created Aug 24, 2009 | popularity 4.8 / 5 (4) | comments 0

New Insight Into How Bees See

New research from Monash University bee researcher Adrian Dyer could lead to improved artificial intelligence systems and computer programs for facial recognition.

Biology /

created Jan 23, 2009 | popularity 4.5 / 5 (8) | comments 4

Our unconscious brain makes the best decisions possible

Researchers at the University of Rochester have shown that the human brain—once thought to be a seriously flawed decision maker—is actually hard-wired to allow us to make the best decisions possible with the information we ...

Medicine & Health / Medical research

created Dec 24, 2008 | popularity 4.7 / 5 (32) | comments 9

Great apes make sophisticated decisions

Chimpanzees, orangutans, gorillas and bonobos make more sophisticated decisions than was previously thought. Great apes weigh their chances of success, based on what they know and the likelihood to succeed when guessing, ...

Biology / Plants & Animals

created Dec 29, 2011 | popularity 5 / 5 (6) | comments 8 | with audio podcast

New compound defeats drug-resistant bacteria

It's no wonder that medicine's effort to combat bacterial infections is often described as an arms race. When new drugs are developed to combat infections, the bacterial target invariably comes up with a deterrent.

Chemistry / Biochemistry

created Nov 28, 2011 | popularity 4.9 / 5 (14) | comments 0 | with audio podcast

Social media, social pressures and the power of opinion

(PhysOrg.com) -- New research from HP's Social Computing Research Group suggests that while social media and the recommendations of others can cause you to change your mind regarding a product or service, it i ...

Other Sciences / Social Sciences

created Sep 21, 2011 | popularity 5 / 5 (1) | comments 2 report

Social behavior can make predators even pickier

Your greedy cat may turn up his nose at different food, but wild animals can be conservative when it comes to food choices too. And new research suggests that, in a group, even adventurous individuals can ...

Biology / Plants & Animals

created Aug 18, 2011 | popularity 4 / 5 (1) | comments 0 | with audio podcast

Women's quest for romance conflicts with scientific pursuits, study finds

Four new studies by researchers at the University at Buffalo have found that when a woman's goal is to be romantically desirable, she distances herself from academic majors and activities related to science, technology, engineering ...

Other Sciences / Social Sciences

created Aug 15, 2011 | popularity 5 / 5 (3) | comments 10 | with audio podcast

Lawmakers move to secure more life for 100-watt bulb

The House of Representatives gave extended life to the 100-watt bulb Friday, voting to delay a ban on sales of the incandescent bulb for nine months, from Jan. 1 to the end of the fiscal year, Sept. 30, ...

Technology / Energy & Green Tech

created Jul 16, 2011 | popularity 2.2 / 5 (9) | comments 227

US replaces food pyramid with 'healthy plate'

The US government on Thursday ditched its two-decade old "pyramid" model for healthy eating and introduced a new plate symbol half-filled with fruits and vegetables to urge better eating habits.

Medicine & Health / Health

created Jun 02, 2011 | popularity 4.3 / 5 (4) | comments 6

Choice

Choice consists of the mental process of judging the merits of multiple options and selecting one of them. While a choice can be made between imagined options ("what would I do if ...?"), often a choice is made between real options, and followed by the corresponding action. For example, a route for a journey is chosen based on the preference of arriving at a given destination as soon as possible. The preferred (and therefore chosen) route is then derived from information about how long each of the possible routes take. This can be done by a route planner. If the preference is more complex, such as involving the scenery of the route, cognition and feeling are more intertwined, and the choice is less easy to delegate to a computer program or assistant.

More complex examples (often decisions that affect what a person thinks or their core beliefs) include choosing a lifestyle, religious affiliation, or political position.

Most people regard having choices as a good thing, though a severely limited or artificially restricted choice can lead to discomfort with choosing and possibly, an unsatisfactory outcome. In contrast, unlimited choice may lead to confusion, regret of the alternatives not taken, and indifference in an unstructured existence; and the illusion that choosing an object or a course leads necessarily to control of that object or course can cause psychological problems.

For more information about Choice, read the full article at Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.