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US corporations advertise on hookup sites—unwittingly

Ads for major US corporations like General Electric and home improvement retail chain Lowe's are appearing, often without their knowledge, on internet hookup sites, underscoring advertisers' difficulty in controlling their ...

How measurable is online advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...

Diving to new depths for Antarctic science

A University of Canterbury scientist is using Kiwi technology in her Antarctic research to capture fascinating footage of life beneath the surface in McMurdo Sound.

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