RIM Courts Broader Market with BlackBerry Curve

May 03, 2007
BlackBerry Curve

Research In Motion is rolling out the smallest and lightest full-keyboard BlackBerry smart phone yet, a new multimedia-laden device aimed at broadening the market that it seeks to conquer.

Aside from all of the standard calling and wireless e-mail functions RIM's devices are known for, the new BlackBerry Curve comes with a 2-megapixel camera with 5X zoom, built-in flash and a full-screen viewfinder.

It lets users watch videos and play music like other BlackBerries, but also comes with an advanced media manager program and a photo editor as well.

The Curve follows on the success of the BlackBerry Pearl, which debuted last September to rave reviews and has sold very well for the Waterloo, Ontario-based company.

The Pearl, however, did not feature a full, so-called QWERTY keyboard which some users prefer.

"For those that were eagerly awaiting for a Pearl-like design with a full QWERTY keyboard, this is it," RIM co-Chief Executive Jim Balsillie said in an interview.

The Curve's bells and whistles are aimed at high-end customers who are willing to pay top dollar for stylish looking smartphones with multimedia capability.

While the Curve is still a device for professionals and so-called "prosumers," RIM hopes its heavy multimedia focus will broaden the market to high-end retail consumers.

Balsillie and RIM did not announce a price for the Curve, but the device is expected to be available for around $200 through carriers around the globe.

While the BlackBerry has become a staple among lawyers, politicians, business executives and other professionals, it has yet to penetrate the retail consumer market to the same extent.

One key hurdle for widening the audience for the BlackBerry has been its price, as a fully-loaded smartphone with wireless e-mail capability is much more expensive than most cellphones available on the market today.

However, that is beginning to change, Balsillie said, with some plans for the BlackBerry now offering the device for free or for less than $100.

Copyright 2007 by Ziff Davis Media, Distributed by United Press International

Explore further: Five features an Amazon phone might offer (Update)

add to favorites email to friend print save as pdf

Related Stories

Choosing a Low Radiation Cell Phone

Sep 10, 2009

(PhysOrg.com) -- An Environmental Working Group (EWG) team has released a consumer guide on the radiation levels emitted by over 1,000 cell phones sold in the U.S. The guide is the most comprehensive ever ...

BlackBerry blackout is new threat to brand

Oct 14, 2011

The longest BlackBerry outage in many years left customers outraged this week, threatening to cost the granddaddy of all smartphones more business when it's already struggling to keep up in a crowded marketplace.

BlackBerrys buzz back to life after long outage (Update)

Oct 13, 2011

BlackBerrys across the world buzzed back to life Thursday, leaving customers outraged and threatening to cost the granddaddy of all smartphones more business when it's already struggling to keep up in a crowded ...

Verizon big winner from having iPhone? Not so fast

Jan 10, 2011

Verizon Wireless would seem to be a big winner after its expected announcement Tuesday that it will start selling the iPhone and break Apple Inc.'s monogamous relationship with AT&T Inc. in the U.S.

Recommended for you

Five features an Amazon phone might offer (Update)

Apr 18, 2014

A report this week in The Wall Street Journal that Amazon is planning to release a smartphone has prompted industry analysts and technology blogs to muse about what the device might offer.

Sony's PlayStation 4 sales top seven million

Apr 17, 2014

Sony says it has sold seven million PlayStation 4 worldwide since its launch last year and admitted it can't make them fast enough, in a welcome change of fortune for the Japanese consumer electronics giant.

User comments : 0

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...

Filipino tests negative for Middle East virus

A Filipino nurse who tested positive for the Middle East virus has been found free of infection in a subsequent examination after he returned home, Philippine health officials said Saturday.

Egypt archaeologists find ancient writer's tomb

Egypt's minister of antiquities says a team of Spanish archaeologists has discovered two tombs in the southern part of the country, one of them belonging to a writer and containing a trove of artifacts including reed pens ...