RIM: BlackBerry is a Platform

Mar 30, 2007

In his keynote address at CTIA 2007, RIM founder and co-chief executive Mike Lazaridis gave some examples of how wireless push e-mail became an actual platform, one that developers can use to create new and interesting software on top of existing BlackBerry infrastructure.

Lazaridis discussed how isolated and fragmented the corporate wireless industry was back in the 1980's compared to today. "Back [then], we justified putting in wireless networks [for businesses] on just the value of one field-service app, one remote tracking app, or even one customer," he said. "That's how much value there was perceived when it came to being able to be wireless and connected to data."

Lazaridis said that a lot of work went into making sure the apps worked reliably, were secure, and provided the right kind of interface and ease of use for their customers. "The problem was, the standards were fragmented," he said. "There were no real platforms or solutions we could build on top. Every project had to be justified on its own.

"[Eventually] we found that there was a killer app – push wireless e-mail," he said. "We had to overcome all the security, reliability and latency concerns, and the connectivity into - pre-existing corporate - systems…We had to do not only the pushing of the e-mail, we had to real-time sync the contact databases as well."

Lazaridis said that because they opened the APIs, other developers could connect e-mail to other company "data stores," such as instant messaging and customer resource management.

"Wireless push e-mail became the platform to enable all the wireless data applications we've been dreaming about over the past two decades."

Lazaridis then presented a slideshow that gave some examples of BlackBerry applications, spanning topics as diverse as human resource planning, financial planning, sales force automation, field service automation, fleet management and dispatch, IT systems management, and document management and printing.

Aside from the obvious collaborative business applications, Lazaridis named some out-of-the-ordinary examples, such as BIO-Key PocketBlue, a law enforcement app that gives in-field police officers access to criminal databases, dispatch systems and alerts, and Mercury MD mData Mobile, a system that transmits lab results, diagnostic reports and patient medication information.

Lazaridis said that health professionals used BlackBerry handhelds for instant messaging each other in emergency room and intensive care units. "When I talked to the directors of these units, they were proud not just of the solution, but that they had the quietest ER and IC departments, because they didn't have to use the intercom system and voice mail," he said.

Due to the success of consumer-level BlackBerry models like the Pearl, Lazaridis touched on how developers are also creating apps more suited to the individual user, such as WorldMate Professional Edition, TeleNav mapping and navigation, and AskMeNow's mobile concierge service.

Lazaridis concluded by saying that since RIM designed mobile push e-mail the right way, it's now a foundation and platform available across all kinds of e-mail systems. "Both the developer community and IT departments can build new applications - on top of push e-mail - by taking advantage of what's already there, and what's gone on before us," he said.

Copyright 2007 by Ziff Davis Media, Distributed by United Press International

Explore further: Mobile app could speed O'Hare passport lines

Related Stories

RIM success in 4Q, but too early to declare win (Update)

Mar 28, 2013

Research In Motion Ltd., once written off as dead amid fierce competition from more modern mobile devices such as the iPhone, surprised Wall Street Thursday by returning to profitability and shipping more ...

RIM seeks patience until BlackBerry 10 ready

Jul 10, 2012

(AP) — The CEO of embattled BlackBerry maker Research in Motion Ltd. asked disgruntled investors for patience Tuesday as the company develops new devices to rival the iPhone and Android smartphones.

RIM sinks, but patents, network have value

May 30, 2012

(AP) — Research In Motion Ltd., the maker of the BlackBerry, is in steep decline. The company, once the crown jewel of the Canadian technology industry, is now worth 1 percent of Apple's market capitalization. ...

RIM out to rev up BlackBerry with sexy new apps

Oct 18, 2011

Research In Motion (RIM) on Tuesday set out to rev up its BlackBerry and PlayBook lines with a tactic from Apple's winning playbook -- sexy, entertaining software applications.

BlackBerry Advances Security For Government Sector

Feb 03, 2005

BlackBerry® continues its lead as the wireless platform of choice in the government sector as Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today announces the availability of its S/MIME Support Package v4.0 for BlackBerry ...

Recommended for you

Google's Waze app to alert kidnappings in LA

Apr 22, 2015

Alerts about hit-and-runs and kidnappings in Los Angeles will soon pop up on traffic app Waze, along with road closure information, the West Coast city's mayor said.

How the first smart shopping mall in Europe works

Apr 21, 2015

Researchers from Zendos Tecnología and the IMDEA Networks Institute have developed an innovative tool to analyze the behavior of customers and visitors to shopping malls. The result is a technological platform called Ubicua ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.