AMD to License Graphics Technology for Handheld Devices

Feb 13, 2007
AMD logo

AMD today announced a new business focused on developing and licensing leading-edge graphics core technologies to semiconductor manufacturers throughout the handheld industry.

This move is a part of the AMD commitment to enable The Ultimate Visual Experience across all devices from handhelds to PCs. As a result, new handheld devices developed with AMD graphics technology inside will reach a large audience of customers who want to enjoy stunning user interfaces, immersive 3D games, and dynamic multimedia content.

With more than a billion handheld devices expected to be sold worldwide in 2007, and a growing demand for visually compelling content for these devices, there is a need for rich graphics and 3D hardware acceleration technology. The new AMD IP licensing initiative combines engineering expertise, industry-leading AMD graphics technology, and application developer and publisher support to deliver innovative solutions for the development of low-power 2D and 3D graphics on mobile phones.

“AMD has been developing graphics technology for PCs and video game consoles for more than 20 years, and has shipped more than 200 million AMD processors for mobile phones,” said Paul Dal Santo, vice president and general manager of AMD’s Handheld Division. “This uniquely qualifies AMD to work with OEMs and other semiconductor suppliers to bring to market handheld devices capable of delivering The Ultimate Visual Experience.”

STMicroelectronics has licensed AMD graphics technology, including 2D, 3D and vector graphics core engines, as well as related software compliant with OpenGL ES 2.0 and OpenVG 1.0 standards. STMicroelectronics intends to combine AMD’s handheld unified shader architecture graphics technology with its Nomadik platform.

“Our extensive benchmarking research found that AMD delivers the highest quality graphics technology for handheld user interfaces and sophisticated applications such as GPS,” said Jyrki Hannikainen, general manager of ST's Application Processor Division. “Combining AMD’s leading graphics core with the proven strengths of our Nomadik leading-edge multimedia platform will not only drive interest with application developers, but will help feed the consumer appetite for visually rich 3D applications and multimedia.”

AMD is driving new graphics standards, such as OpenGL ES 2.0 and OpenVG 1.0, to accelerate the transformation of graphics for handheld devices. Working in close collaboration with leading semiconductor suppliers such as STMicroelectronics, OEMs and application developers, AMD’s aim is to develop leading-edge handheld platforms, encourage the creation of graphics-rich content and unleash a new world of mobile entertainment experiences.

Source: AMD

Explore further: What if our children are the screen-obsessed couch potatoes of the future?

Related Stories

Lightbulb using graphene is to go on sale this year

13 minutes ago

The BBC reported on Saturday that a graphene bulb is set for shops, to go on sale this year. UK developers said their graphene bulb will be the first commercially viable consumer product using the super- ...

Solar Impulse departs Myanmar for China

10 hours ago

Solar Impulse 2 took off from Myanmar's second biggest city of Mandalay early Monday and headed for China's Chongqing, the fifth flight of a landmark journey to circumnavigate the globe powered solely by ...

Recommended for you

Amazon says FAA drone approval already obsolete

Mar 27, 2015

The approval federal aviation officials gave Amazon.com last week to test a specific drone design outdoors is already outdated, the company's top policy executive said Tuesday in written testimony to a Senate subcommittee.

Special ops troops using flawed intel software

Mar 26, 2015

Special operations troops heading to war zones are asking for commercial intelligence analysis software they say will help their missions. But their requests are languishing, and they are being ordered to use a flawed, in-house ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.