AMD to License Graphics Technology for Handheld Devices

Feb 13, 2007
AMD logo

AMD today announced a new business focused on developing and licensing leading-edge graphics core technologies to semiconductor manufacturers throughout the handheld industry.

This move is a part of the AMD commitment to enable The Ultimate Visual Experience across all devices from handhelds to PCs. As a result, new handheld devices developed with AMD graphics technology inside will reach a large audience of customers who want to enjoy stunning user interfaces, immersive 3D games, and dynamic multimedia content.

With more than a billion handheld devices expected to be sold worldwide in 2007, and a growing demand for visually compelling content for these devices, there is a need for rich graphics and 3D hardware acceleration technology. The new AMD IP licensing initiative combines engineering expertise, industry-leading AMD graphics technology, and application developer and publisher support to deliver innovative solutions for the development of low-power 2D and 3D graphics on mobile phones.

“AMD has been developing graphics technology for PCs and video game consoles for more than 20 years, and has shipped more than 200 million AMD processors for mobile phones,” said Paul Dal Santo, vice president and general manager of AMD’s Handheld Division. “This uniquely qualifies AMD to work with OEMs and other semiconductor suppliers to bring to market handheld devices capable of delivering The Ultimate Visual Experience.”

STMicroelectronics has licensed AMD graphics technology, including 2D, 3D and vector graphics core engines, as well as related software compliant with OpenGL ES 2.0 and OpenVG 1.0 standards. STMicroelectronics intends to combine AMD’s handheld unified shader architecture graphics technology with its Nomadik platform.

“Our extensive benchmarking research found that AMD delivers the highest quality graphics technology for handheld user interfaces and sophisticated applications such as GPS,” said Jyrki Hannikainen, general manager of ST's Application Processor Division. “Combining AMD’s leading graphics core with the proven strengths of our Nomadik leading-edge multimedia platform will not only drive interest with application developers, but will help feed the consumer appetite for visually rich 3D applications and multimedia.”

AMD is driving new graphics standards, such as OpenGL ES 2.0 and OpenVG 1.0, to accelerate the transformation of graphics for handheld devices. Working in close collaboration with leading semiconductor suppliers such as STMicroelectronics, OEMs and application developers, AMD’s aim is to develop leading-edge handheld platforms, encourage the creation of graphics-rich content and unleash a new world of mobile entertainment experiences.

Source: AMD

Explore further: Japan orders air bag maker to conduct probe

add to favorites email to friend print save as pdf

Related Stories

How the hummingbird achieves its aerobatic feats

7 hours ago

(Phys.org) —The sight of a tiny hummingbird hovering in front of a flower and then darting to another with lightning speed amazes and delights. But it also leaves watchers with a persistent question: How ...

'Mind the gap' between atomically thin materials

8 hours ago

In subway stations around London, the warning to "Mind the Gap" helps commuters keep from stepping into empty space as they leave the train. When it comes to engineering single-layer atomic structures, minding ...

Seychelles poachers go nutty for erotic shaped seed

8 hours ago

Under cover of darkness in the steamy jungles of the Seychelles thieves creep out to harvest the sizeable and valuable nuts of the famous coco de mer palm, and their activities are threatening its long-term ...

Recommended for you

Japan orders air bag maker to conduct probe

Nov 21, 2014

Japan's transport ministry said Friday it has ordered air bag maker Takata to conduct an internal investigation after cases of its air bags exploding triggered safety concerns in the United States and other countries.

Senators get no clear answers on air bag safety

Nov 20, 2014

There were apologies and long-winded explanations, but after nearly four hours of testimony about exploding air bags, senators never got a clear answer to the question most people have: whether or not their ...

Winter-like temps can reduce tire pressure

Nov 19, 2014

The polar plunge that has chilled much of the nation does more than bring out ice scrapers and antifreeze. It can trigger vehicles' tire pressure monitoring systems overnight, sending nervous drivers to dealers ...

US: Gov't aircraft regulations apply to drones (Update)

Nov 18, 2014

The U.S. government has the power to hold drone operators accountable when they operate the remote-control aircraft recklessly, a federal safety board ruled Tuesday in a setback to small drone operators chafing ...

Mapping the crisis of displaced peoples

Nov 17, 2014

Population displacement is a global problem, one that historically has been insufficiently quantified and analyzed, especially given its wide-ranging effects. Displacement can result from a number of factors, ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.