Computer users enjoy releasing control

Jul 07, 2006

A University of Missouri study finds that computer users react more positively to images that they do not control.

"What we found -- contrary to the assumption -- was that people actually paid more attention if they didn't have control and, for the most part, rated those pictures as more arousing and pleasant," said Kevin Wise, an assistant professor of advertising.

Wise and Byron Reeves, a professor at Stanford University, studied the reactions of 22 students to images they controlled with a mouse and to images that appeared on screen unexpectedly.

They found that the students rated the unexpected images more positively. They also found that after the unexpected images appeared, the students demonstrated "heart orienting," a slowing down of heartbeat that is a sign that someone is concentrating.

Wise said "heart orienting" is a hard-wired response, presumably because early humans needed to focus on the unexpected in their environment. He said people generally like routine and control with a mix of the unexpected.

Copyright 2006 by United Press International

Explore further: Meerkat vs. Periscope: Live-streaming app battle & buzz

add to favorites email to friend print save as pdf

Related Stories

Swimming algae offer insights into living fluid dynamics

17 hours ago

None of us would be alive if sperm cells didn't know how to swim, or if the cilia in our lungs couldn't prevent fluid buildup. But we know very little about the dynamics of so-called "living fluids," those ...

An improved method for coating gold nanorods

Mar 18, 2015

Researchers have fine-tuned a technique for coating gold nanorods with silica shells, allowing engineers to create large quantities of the nanorods and giving them more control over the thickness of the shell. ...

Nano piano's lullaby could mean storage breakthrough

Mar 16, 2015

Researchers from the University of Illinois at Urbana-Champaign have demonstrated the first-ever recording of optically encoded audio onto a non-magnetic plasmonic nanostructure, opening the door to multiple ...

Recommended for you

Meerkat vs. Periscope: Live-streaming app battle & buzz

19 hours ago

Download Periscope, Twitter's just-launched live video-streaming app, and you'll find people broadcasting all sorts of mundane stuff: waiting for AT&T to fix their wiring, getting out of bed in Silicon V ...

Twitter chief vows to help Indonesia fight disasters

Mar 26, 2015

Twitter chief Dick Costolo said Thursday the microblogging site planned to work with Indonesian authorities to warn people about natural disasters that regularly hit the archipelago, from earthquakes to volcanic ...

EU unveils ambitious overhaul of digital economy

Mar 25, 2015

The EU unveiled an ambitious plan to overhaul Europe's fragmented digital landscape on Wednesday that would allow Europeans traveling in other bloc countries to get their Netflix film fix or watch BBC iPlayer ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.