Digital mall makeover under way

May 12, 2006

U.S. malls may soon be undergoing a digital makeover. That's what communications company Publicis Groupe and retail real-estate company Simon Property Inc. hope to make possible, announcing Friday the launch of the first national mall-based digital broadcast network.

Both companies hope the OnSpot Digital Network will "revolutionize the shopping experience by driving marketing closer to upscale consumers" with some 500 million shoppers visiting per year at the 50 Simon Malls that will be served by the new network.

The high-definition digital network will offer lifestyle programming, news, shopping-center content and consumer advertising to shoppers in New York, Los Angeles and Chicago on nearly 2,000 screens positioned in strategic locations throughout the malls.

They hope to complete installation in all 50 by late summer 2006.

And the companies had already undergone an extensive process over the last year testing the digital initiative at Roosevelt Field Mall on Long Island, N.Y., they said.

OnSpot's headquarters will be in Chicago and led by Simon Badinter, Publicis Groupe's chairman, and Stewart Stockdale, Simon Property Group's chief marketing officer and president of Simon Brand Ventures. Both will be serving as co-chairmen of the network.

"By extending the dialogue between a brand and a consumer directly into the shopping environment, we can help brands make a tremendous impact at the time that it matters most: when consumers are poised to make a purchase," Badinter stated.

Copyright 2006 by United Press International

Explore further: Digital dilemma: How will US respond to Sony hack?

add to favorites email to friend print save as pdf

Related Stories

Q&A: Drones might help show how tornados form

20 minutes ago

(AP)—Researchers say they've collected promising weather data by flying drones into big Western and Midwestern storms. Now they want to expand the project in hopes of learning how tornados form.

Underfire Uber ramps up rider safety

8 hours ago

Uber is ramping up driver background checks and other security measures worldwide after the smartphone-focused car-sharing service was banned in New Delhi following the alleged rape of a passenger.

US probe links NKorea to Sony hacking

8 hours ago

A U.S. official says federal investigators have now connected the Sony Pictures Entertainment Inc. hacking to North Korea and are expected to make an announcement in the near future.

New York state bans fracking

8 hours ago

Governor Andrew Cuomo said Wednesday he would ban hydraulic fracking in New York State, citing health concerns about the controversial oil and gas drilling technique.

Recommended for you

Digital dilemma: How will US respond to Sony hack?

15 hours ago

The detective work blaming North Korea for the Sony hacker break-in appears so far to be largely circumstantial, The Associated Press has learned. The dramatic conclusion of a Korean role is based on subtle ...

UN General Assembly OKs digital privacy resolution

18 hours ago

The U.N. General Assembly has approved a resolution demanding better digital privacy protections for people around the world, another response to Edward Snowden's revelations about U.S. government spying.

Online privacy to remain thorny issue: survey

20 hours ago

Online privacy will remain a thorny issue over the next decade, without a widely accepted system that balances user rights and personal data collection, a survey of experts showed Thursday.

Spain: Google News vanishes amid 'Google Tax' spat

Dec 16, 2014

Google on Tuesday followed through with a pledge to shut down Google News in Spain in reaction to a Spanish law requiring news publishers to receive payment for content even if they are willing to give it away.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.