Digital mall makeover under way

May 12, 2006

U.S. malls may soon be undergoing a digital makeover. That's what communications company Publicis Groupe and retail real-estate company Simon Property Inc. hope to make possible, announcing Friday the launch of the first national mall-based digital broadcast network.

Both companies hope the OnSpot Digital Network will "revolutionize the shopping experience by driving marketing closer to upscale consumers" with some 500 million shoppers visiting per year at the 50 Simon Malls that will be served by the new network.

The high-definition digital network will offer lifestyle programming, news, shopping-center content and consumer advertising to shoppers in New York, Los Angeles and Chicago on nearly 2,000 screens positioned in strategic locations throughout the malls.

They hope to complete installation in all 50 by late summer 2006.

And the companies had already undergone an extensive process over the last year testing the digital initiative at Roosevelt Field Mall on Long Island, N.Y., they said.

OnSpot's headquarters will be in Chicago and led by Simon Badinter, Publicis Groupe's chairman, and Stewart Stockdale, Simon Property Group's chief marketing officer and president of Simon Brand Ventures. Both will be serving as co-chairmen of the network.

"By extending the dialogue between a brand and a consumer directly into the shopping environment, we can help brands make a tremendous impact at the time that it matters most: when consumers are poised to make a purchase," Badinter stated.

Copyright 2006 by United Press International

Explore further: 'Map spam' puts Google in awkward place

Related Stories

Ears, grips and fists take on mobile phone user ID

14 hours ago

A research project has been under way to explore a biometric authentication system dubbed Bodyprint, with interesting test results. Bodyprint has been designed to detect users' biometric features using the ...

More than 2,200 confirmed dead in Nepal earthquake

15 hours ago

A powerful aftershock shook Nepal on Sunday, making buildings sway and sending panicked Kathmandu residents running into the streets a day after a massive earthquake left more than 2,200 people dead.

Recommended for you

'Map spam' puts Google in awkward place

Apr 24, 2015

Google was re-evaluating its user-edited online map system Friday after the latest embarrassing incident—an image of an Android mascot urinating on an Apple logo.

Google search mobile switch a revolution for some

Apr 24, 2015

Google's latest Internet revolution this week saw the web giant modify its search algorithm to favour mobile-friendly sites, in a bid to upstage Apple that US media branded a "mobilegeddon".

Cheap content, growing reach make Snapchat a fast-rising star

Apr 22, 2015

Thousands of revelers descended on the Coachella music festival this month to rock out to their favorite bands and party day and night. But a far bigger audience from around the world - at least 40 million - joined in remotely ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.