Social networking sites still popular

May 12, 2006

MySpace led in first place of 10 popular social-networking sites that collectively grew 47 percent year-over-year, according to Nielson//NetRatings.

The Internet media and market-research firm announced Thursday that April's Top 10 social-networking sites increased from an "unduplicated unique audience of 46.8 million last year to 68.8 million in April 2006, reaching 45 percent of active Web users."

MySpace topped Nielson//NetRatings' April Top 10 with 38.4 million visitors and a year-over-year growth rate of 367 percent.

It was followed by Blogger with 18.5 million and 80 percent, and thirdly Classmates Online with 12.9 million and 10 percent year-over-year increase.

To round off the top 10 in consecutive order was YouTube, MSN Groups, AOL Hometown, Yahoo! Groups, MSN Spaces, Six Apart TypePad and Xanga.com.

"Social networking sites are the reality television of the Internet," stated Jon Gibs, senior director of media, Nielsen//NetRatings. "The content is relatively inexpensive for publishers to produce, and social networking is not a fad that will disappear. If anything, it will become more ingrained in mainstream sites, just as reality TV programming has become ubiquitous in network programming."

"However, again like reality programming, the concept of 'reality' alone, or in this case 'social networking,' is not enough," he added. "In this competitive marketplace, sites also have to provide consumers with distinct content they can identify with."

Copyright 2006 by United Press International

Explore further: Digital dilemma: How will US respond to Sony hack?

add to favorites email to friend print save as pdf

Related Stories

Study finds obstacles with social media data

Dec 04, 2014

Seas of social media posts uncovering the opinions, habits and purchases of billions of people would seem to be a fantasy come true for data researchers, social scientists and businesses. However, finding valuable insights ...

A new way to fix those frustrating websites

Dec 03, 2014

How many times have you been looking for information online, only to find yourself going round and round in circles? Or you've spent too long poking around a website trying to find what you need, only to ...

Recommended for you

Digital dilemma: How will US respond to Sony hack?

Dec 18, 2014

The detective work blaming North Korea for the Sony hacker break-in appears so far to be largely circumstantial, The Associated Press has learned. The dramatic conclusion of a Korean role is based on subtle ...

UN General Assembly OKs digital privacy resolution

Dec 18, 2014

The U.N. General Assembly has approved a resolution demanding better digital privacy protections for people around the world, another response to Edward Snowden's revelations about U.S. government spying.

Online privacy to remain thorny issue: survey

Dec 18, 2014

Online privacy will remain a thorny issue over the next decade, without a widely accepted system that balances user rights and personal data collection, a survey of experts showed Thursday.

Spain: Google News vanishes amid 'Google Tax' spat

Dec 16, 2014

Google on Tuesday followed through with a pledge to shut down Google News in Spain in reaction to a Spanish law requiring news publishers to receive payment for content even if they are willing to give it away.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.