In Brief: Yahoo! to launch new advertising platform

May 08, 2006
Yahoo! corporate headquarters

Yahoo! will launch a new advertising platform from the third quarter.

The Internet giant said the new system will make it easier for businesses to connect to Yahoo! users.

The ad application program interface will be used on a country-by-country basis, with multiple phases within each market to help ensure a smooth transition.

"We've designed our new platform to allow advertisers to reach Yahoo!'s audience through search as well as take advantage of advertising opportunities across all of our unique marketplaces, communications and social media assets," said Steve Mitgang, Yahoo!'s senior vice president of advertising platforms and products. "Yahoo!'s new technologies and features should encourage more participation in search advertising by making it easier for marketers to understand the performance of their campaigns and experiment more frequently with the medium."

The new campaign management application was developed based on input from thousands of advertisers worldwide. The initial version will focus on overall ease-of-use in launching and managing campaigns and providing greater visibility into campaign performance, coupled with more control over how to improve performance.

Copyright 2006 by United Press International

Explore further: A Closer Look: Your (online) life after death

add to favorites email to friend print save as pdf

Related Stories

Recommended for you

A Closer Look: Your (online) life after death

3 hours ago

Sure, you have a lot to do today—laundry, bills, dinner—but it's never too early to start planning for your digital afterlife, the fate of your numerous online accounts once you shed this mortal coil.

Web filter lifts block on gay sites

3 hours ago

A popular online safe-search filter is ending its practice of blocking links to mainstream gay and lesbian advocacy groups for users hoping to avoid obscene sites.

Protecting infrastructure with smarter CPS

11 hours ago

Security of IT networks is continually being improved to protect against malicious hackers. Yet when IT networks interface with infrastructures such as water and electric systems to provide monitoring and control capabilities, ...

Apple helps iTunes users delete free U2 album

Sep 15, 2014

Apple on Monday began helping people boot U2 off their iTunes accounts after a cacophony of complaints about not wanting the automatically downloaded free album by the Irish rock band.

Habitual Facebook users: Suckers for social media scams?

Sep 15, 2014

A new study finds that habitual use of Facebook makes individuals susceptible to social media phishing attacks by criminals, likely because they automatically respond to requests without considering how they are connected ...

YouTube to go offline in India on Android phones

Sep 15, 2014

YouTube users in India will soon be able to save videos from the Google-owned service, making it possible to watch them offline, and the feature will eventually be available globally, the company said Monday.

User comments : 0