Survey: Children like e-books, parents not so much

Sep 29, 2010 By HILLEL ITALIE , AP National Writer

(AP) -- Children are ready to try e-books, with some thinking that a bigger selection of electronic texts would make reading for fun even more fun, according to a new study. But a solid majority of parents aren't planning to join the digital revolution.

The 2010 Kids and Family Reading Report, released Wednesday and commissioned by Scholastic Inc., offers a mixed portrait of and families. Around six out of 10 of those between ages 9 and 17 say they're interested in reading on an electronic device such as the Kindle or the . Around one out of three from the same age group say they'd more "for fun" if more books were available on a digital reader.

Among the books that can't be downloaded: the "Harry Potter" series, published in the U.S. by Scholastic. J.K. Rowling has said she prefers her work to be read on paper.

The e-market has grown rapidly since 2007 and the launch of Amazon.com's Kindle device, from less than 1 percent of overall sales to between 5 to 10 percent, publishers say. But the new report is also the latest to show substantial resistance. Just 6 percent of parents surveyed have an device, while 76 percent say they have no plans to buy one. Sixteen percent plan to have one within the following year.

In a recent Harris Poll of adults, 80 percent said they were not likely to get an e-reader.

"I'm not surprised to know that. I think we're still at the beginning of e-books," said Scholastic Book Club president Judy Newman, adding that the expense of digital devices was a likely problem for potential e-book fans.

The 2010 report shows, as other studies have, a decline in reading for fun as grow older. More than half read for fun between ages 6 and 8, but the percentage drops to around 25 percent by ages 15 through 17 and just 20 percent for boys in that age group. Newman sees technology as both a problem and possible solution.

"We know that around age 8 they (children) start to lose interest in reading," Newman says. "Obviously, digital media is competing for kids' attention. It's very important that we as publishers make sure we're engaging kids in reading for fun. There's an opportunity to use technology to engage kids. ... We can have great content presented in a digital way."

The Kids and Family report was compiled by the Harrison Group, a marketing and research consulting firm. The survey was conducted in the spring of 2010, with 1,045 children and 1,045 parents interviewed. The margin of error is plus or minus 3.2 percentage points.

Explore further: Samsung phones cleared for US government use

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Amazon.com buys Stanza e-book app maker Lexcycle

Apr 28, 2009

(AP) -- Kindle e-book retailer Amazon.com Inc. has purchased Lexcycle, a year-old company that makes the iPhone e-book application Stanza, in a move that ratchets up Amazon's presence in the electronic book market.

No Speeding Reading with eBooks?

Jul 07, 2010

(PhysOrg.com) -- Many think that ebooks could change the way we interact with the written word. They are convenient, and ereaders provide mobility -- as well as the ability to store thousands of books in a ...

Harry Potter good 'tool' to teach death

Jul 16, 2005

A U.S. expert on childhood grief and mourning says the Harry Potter books provide a great educational opportunity to teach children about death.

New Barnes & Noble multi-format e-books dog Amazon

Jul 20, 2009

(AP) -- Barnes & Noble Inc. on Monday stepped up its fight in the small but highly competitive market for electronic books with the launch of a new e-bookstore offering titles to be read on a variety of devices.

Google to start selling electronic books

May 04, 2010

Google on Tuesday said it will soon begin selling electronic books that people can read on any Internet-connected device including Apple's hot-selling iPad tablet computers.

Recommended for you

Samsung phones cleared for US government use

3 hours ago

Samsung Electronics Co. said Tuesday some of its Galaxy mobile devices were approved by the National Security Agency for use with classified U.S. government networks and data, a boost to the company's efforts to expand in ...

Review: Apple Pay in action

5 hours ago

If there ever comes a day I can ditch my wallet and use my phone to pay for everything, I'll look back to my first purchase through Apple Pay: a Big Mac and medium fries for $5.44. That wallet-free day won't ...

Samsung seeks boost from redesigned Note

5 hours ago

The latest version of Samsung's popular big-screen Galaxy Note has gone on sale at a crucial time for the South Korean company as it suffers a rapid decline in profit from its global smartphone business.

New iPad cellular models have Apple SIM flexibility

Oct 19, 2014

Cellular-enabled iPad models are under a new paradigm, said AppleInsider, regarding the Apple SIM. Apple's newest iPad models with cellular connectivity use a SIM card which tech sites said could eventually ...

User comments : 0