Nintendo slashes price of its DS consoles in Japan

Jun 02, 2010
Nintendo said it would slash the price of its portable DS game consoles by 20 percent in Japan for the first time in order to revive flagging demand for its products.

Nintendo on Wednesday said it would slash the price of its portable DS game consoles by 20 percent in Japan for the first time in order to revive flagging demand for its products.

The Japanese gaming giant will lower the recommended retail price on a DSi from 18,900 yen (206 dollars) to 15,000 from June 19, a statement said. The large-screen DSi LL will be selling at 18,000 yen from 20,000, it said.

The consoles will also come in blue, yellow and green, bringing the colour lineup to six.

The Kyoto-based company is faced with declining sales of its console and is preparing to unveil a handheld 3D device this year that will allow users to see 3D images without the need for special glasses.

The latest gadget will be showcased at the E3 game trade show in June in Los Angeles before its commercial launch.

But company officials have brushed suggestions that is losing its lustre. The price reduction is aimed at reviving demand and bringing us closer to our goal of providing every home with a DS," a spokesman told AFP.

Since its launch in December 2004 Nintendo has sold 30 million DS units in , the company said.

It declined to say whether it would reduce the price of its consoles sold overseas. It slashed prices in the US and Europe for the first time in 2005.

Nintendo predicts a of 200 billion yen for this fiscal year, down 12.5 percent from last year.

Explore further: SR Labs research to expose BadUSB next week in Vegas

add to favorites email to friend print save as pdf

Related Stories

Nintendo profits sink on Wii woes

Oct 29, 2009

Nintendo Co. revealed Thursday a plunge in profits and slashed its full-year forecasts as sales of its blockbuster Wii video game console take a dive in the absence of hit new games.

Nintendo sells 100 million DS consoles

Mar 12, 2009

Nintendo said sales of its handheld DS have topped 100 million machines less than five years since its launch, reaching the milestone faster than any other game console.

Nintendo not planning price cuts for hit machines

Apr 09, 2009

(AP) -- Nintendo has weathered the global recession because of the popularity of its game machines and won't be resorting to price cuts to boost sales, the company's president said Thursday.

Nintendo looks to restore magic with 3D console

May 07, 2010

Nintendo on Friday brushed off suggestions its magic may be fading despite declining sales of its Wii console, as it prepares to unveil a handheld 3D device it hopes will drive a new gaming revolution.

Recommended for you

SR Labs research to expose BadUSB next week in Vegas

14 hours ago

A Berlin-based security research and consulting company will reveal how USB devices can do damage that can conduct two-way malice, from computer to USB or from USB to computer, and can survive traditional ...

3D TV may be the victim of negative preconceptions

Jul 31, 2014

An academic from Newcastle University, UK, has led a lab-based research, involving 433 viewers of ages from 4 to 82 years, in which participants were asked to watch Toy Story in either 2D or 3D (S3D) and report on their viewing ...

Microsoft unveils Xbox in China as it faces probe

Jul 30, 2014

Microsoft on Wednesday unveiled its Xbox game console in China, the first to enter the market after an official ban 14 years ago, even as it faces a Chinese government probe over business practices.

A smart wristband for nocturnal cyclists

Jul 29, 2014

Five EPFL PhD students have developed a wristband that flashes when the rider reaches out to indicate a turn. Their invention was recognized at a European competition.

Lenovo's smart glasses prototype has battery at neck

Jul 28, 2014

China's PC giant Lenovo last week offered a peek at its Google Glass-competing smart glass prototype, further details of which are to be announced in October. Lenovo's glasses prototype is not an extreme ...

User comments : 0