Nintendo launches dark Wii, expanded bundle in US

May 03, 2010 By BARBARA ORTUTAY , AP Technology Writer

(AP) -- Nintendo Co. is trying to expand U.S. sales of the Wii by throwing in an extra game and its MotionPlus accessory for making the console's signature motion-sensing wand more precise. The company is also offering a black version of the system as an alternative to the game system's white casing.

The packages will sell for $200, which is what the , bundled with "Wii Sports" and the wand, currently costs. said on Monday that it will add "Wii Sports Resort" and the MotionPlus to the bundle. The new packages and the black Wiis will be available in the U.S. and other markets in the Americas starting Sunday.

Black Wiis have already been available in Japan and Europe, and their U.S. announcement has been expected. Nintendo, based in Japan, did not give specific pricing for the console packages outside the U.S. but said it would be comparable.

The Wii is the world's most popular console, its sales eclipsing both Sony Corp.'s PlayStation 3 and Microsoft Corp.'s . But both Sony and Microsoft are coming out with their versions of motion controllers later this year, potentially challenging the Wii's popularity.

Reggie Fils-Aime, the president of Nintendo of America, said the company is looking to bring in consumers who've been sitting on the fence about buying a Wii. He described the new deal as a "value enhancement" rather than a price cut. "Wii Sports Resort," which comes with MotionPlus, costs $50, though some retailers offer deals for $40.

Explore further: Emerging world drives cheap smartphone boom

5 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Nintendo cutting Wii price by $50 to $200 (Update)

Sep 24, 2009

(AP) -- Nintendo on Sunday will cut the price of its popular Wii console by $50, in a bid to broaden its appeal among potential new customers as it prepares to release the Wii Fit-Plus and New Super Mario ...

Nintendo's 'Revolution' becomes 'Wii'

Apr 27, 2006

Japan's Nintendo announced that its new gaming console -- known during development as "Revolution" -- will be called "Wii" and will be unveiled next month. ...

Global sales of Nintendo's Wii top 50 million

Mar 26, 2009

(AP) -- Japanese game maker Nintendo Co. said Thursday global sales of its popular Wii video game console have topped 50 million since it went on sale worldwide in late 2006.

Sony's PS3 outsells Wii fivefold in Japan: survey

Sep 25, 2009

Sony's PlayStation 3 video game console outsold Nintendo's Wii nearly fivefold in Japan in the three weeks to September 20, helped by the launch of a new cheaper, slim version, a survey said Friday.

Recommended for you

Emerging world drives cheap smartphone boom

22 hours ago

Phone and Internet firms are rolling out cheaper handsets and may turn to hot-air balloons to boost network coverage in developing countries, where sales of smartphones are booming.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.