Rivals moving to take on iPad

Apr 23, 2010
The "Nook" digital reader is displayed at a launching in 2009 in New York City. US bookstore giant Barnes & Noble added Web surfing and games to its electronic reader Friday as rivals move to break the momentum of Apple's freshly launched iPad tablet computer.

US bookstore giant Barnes & Noble added Web surfing and games to its electronic reader Friday as rivals move to break the momentum of Apple's freshly launched iPad tablet computer.

Barnes & Noble updated its devices with features that included letting users browse complete works instead of just getting summaries of the content of digital books they are considering buying.

The Nook software update includes "new games and many other entertaining features to continue to deliver on our promise to make Nook the most fun, easy-to-use e-book reader," said Tony Astarita, vice president of digital products at the bookseller's website.

Amazon will make its Kindle electronic book reader available at US retail giant Target later this year in a deal that marks the first time the device will be available anywhere other than the Amazon.com website.

The basic Kindle sells for 259 dollars, the same price as a Nook.

The moves come nearly three weeks after the US launch of the iPad, a multi-purpose table computer that lists rich electronic book reading as just one of its features.

Apple reports it has sold more than 500,000 iPads, with the cheapest model priced at 499 dollars.

Indications are that Amazon is hard at work on a next-generation to battle the , according to analyst Rob Enderle of Enderle Group in Silicon Valley.

"Apple has set the bar pretty high for this kind of device and if these guys are going to compete, they have to close the performance gap," Enderle said.

"If the rumors I'm hearing are right, the Amazon guys are going to do something amazing. You are going to see a pretty radical refresh in time for Christmas."

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User comments : 6

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Parsec
5 / 5 (1) Apr 23, 2010
I require the following features to consider buying an e-reader:

1) Color
2) The ability to auto-download magazine and newspaper subscriptions onto it. This implies a wireless connection.
3) Low weight. 1.5 lbs is too much weight for extended use.
4) Very long battery life - 10 hrs for the iPad doesn't cut it by far. The battery life for the Kindle is days to weeks of continuous use. I am fine with having to use external light to read it.

If the Kindle had color, it would be the right weight and battery life. Now all I need is get my Scientific American on it and I will be one of those idiots with a camping tent waiting in line.
MorituriMax
5 / 5 (2) Apr 24, 2010
Oh no, Apple is shaking in their boots! I think Apple would be worried by the Kindle if Apple were making it.

I mean come on! It's like Texas Instruments saying their calculator was going to challenge the Personal Computer (Apple or Intel based) by just adding more memory to the calculator.
John_balls
not rated yet Apr 24, 2010
I require the following features to consider buying an e-reader:

1) Color
2) The ability to auto-download magazine and newspaper subscriptions onto it. This implies a wireless connection.
3) Low weight. 1.5 lbs is too much weight for extended use.
4) Very long battery life - 10 hrs for the iPad doesn't cut it by far. The battery life for the Kindle is days to weeks of continuous use. I am fine with having to use external light to read it.

If the Kindle had color, it would be the right weight and battery life. Now all I need is get my Scientific American on it and I will be one of those idiots with a camping tent waiting in line.

10 hours is not enough? Pleasseee.

The kindle runs longer for the obvious reasons.
pubwvj
5 / 5 (1) Apr 24, 2010
I just used an iPad a few hours ago at an Apple store. Amazing device! The fact that it mates with our home Mac systems makes it a slam dunk. iWant.
andy_pardue
not rated yet May 08, 2010
A friend of mine it would be cool if your nook did this and that. My reply was you are describing a iPad. the point of the nook or kindle is high contrast like paper non backlit display and battery life measured in days not hours. One can read an epaper device in direct sunlight. They are very different goals.
andy_pardue
not rated yet May 08, 2010
A friend of mine said it would be cool if your nook did this and that. My reply was you are describing a iPad. the point of the nook or kindle is high contrast like paper non backlit display and battery life measured in days not hours. One can read an epaper device in direct sunlight. They are very different goals.

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