Adobe needs rebound with latest Creative Suite

Apr 12, 2010 By BARBARA ORTUTAY , AP Technology Writer

(AP) -- Pent-up demand is expected to boost sales of the newest installment of Adobe Systems Inc.'s Creative Suite, the software package for professional designers and Web developers that brings in most of Adobe's revenue. The product launches Monday.

Bad timing hurt sales of the previous version, Creative Suite 4, which went on sale in the fall of 2008 just as the financial crisis hit. As a result, many customers - which range from small design shops and Web developers to large ad agencies - held back on buying upgrades.

In a challenge for Adobe, the launch of Creative Suite 5 comes just a few days after Apple Inc. updated the contract it has sign and effectively prevented them from importing Flash applications to the iPhone and other devices.

Adobe's Flash, the format many Web videos, games and interactive graphics are created in, does not work on the iPhone or the . Adobe has tried to work around this by giving developers a tool to translate Flash applications for the . Now, Apple says in its updated contract that developers must use Apple's own tools if they want to create apps for its gadgets.

In a statement Friday, Adobe said it was "looking into" Apple's new language and that it will continue to develop its app-generating technology and include it in Creative Suite 5.

Overall, the latest update of Creative Suite aims to make it easier for its users to include interactive elements in their designs. A new tool called Flash Catalyst, for example, lets traditional designers create interactive Web content without knowing how to code software. It uses drop-down menus that can turn boxes on a screen into buttons, for instance.

"It can take traditional print designers and help them get into interactivity," said Chris Kitchener, a senior product manager at Adobe.

This is also the first time Creative Suite includes services from Omniture, a company Adobe bought last fall for $1.8 billion. Omniture's technology helps companies measure the ways people interact with Web sites, ads and online applications.

Creative Suite 5 includes an upgrade of the Photoshop software that makes it easier to detect the borders of images within a photograph, among other new features. This could come in handy when trying to delete or move an image of a person from a photograph. Typically, detecting just where a person's hair strands end and the background begins is a painstaking process.

CS5 will cost between $1,299 and $2,599. It will ship in the next 30 days and will be available in "major languages," which in the past meant English, French, German and Japanese, by June 4, the end of Adobe's fiscal second quarter.

Explore further: A new app facilitates number and arithmetic learning in children with special educational needs

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Adobe to offer Flash to iPhone developers

Oct 05, 2009

(AP) - Adobe Systems says developers for Apple's iPhone will be able to use its video-enabling software, Flash, to create applications for the device for the first time.

Adobe Systems posts 4Q loss but says demand rising

Dec 15, 2009

(AP) -- Adobe Systems Inc. said Tuesday that although it booked a loss in the fiscal fourth quarter, consumer demand improved and allowed the maker of Photoshop and Flash software to post an optimistic outlook ...

Adobe CS3: What You Get

Apr 27, 2007

Which bundle is right for you? We break down some of their key new tools, suite by suite.

Adobe posts lower 1Q profit, exceeds expectations

Mar 23, 2010

(AP) -- Adobe Systems Inc. said Tuesday that fiscal first-quarter earnings declined on higher expenses, but sales climbed as demand for its design and publishing software improved with the economy.

Adobe Takes New CS3 Suite to Phones, Too

Mar 30, 2007

At the CTIA show here, Adobe showed off Adobe Device Central CS3, an integrated software component that works across different applications in their new Creative Suite family, offering both professional and individual web ...

Adobe to buy Omniture for $1.8B; 3Q profit slides

Sep 15, 2009

(AP) -- Adobe Systems Inc. said Tuesday it will buy Web analytic software company Omniture Inc. for about $1.8 billion, giving the maker of content-creation software a way to let marketers measure the effectiveness ...

Recommended for you

BPG image format judged awesome versus JPEG

Dec 17, 2014

If these three letters could talk, BPG, they would say something like "Farewell, JPEG." Better Portable Graphics (BPG) is a new image format based on HEVC and supported by browsers with a small Javascript ...

Atari's 'E.T.' game joins Smithsonian collection

Dec 15, 2014

One of the "E.T." Atari game cartridges unearthed this year from a heap of garbage buried deep in the New Mexico desert has been added to the video game history collection at the Smithsonian.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.