Over 300,000 iPads sold on first day: Apple

Apr 05, 2010
A customer buys two iPads in New York City. Apple said it sold more than 300,000 iPad tablet computers in the United States on April 3.

Apple said Monday it sold more than 300,000 iPads in the United States on its first day of availability, a figure in line with predictions of some analysts but fewer than others expected.

Apple said the sales figures for the iPad included pre-ordered shipments of the table computer and purchases at retail stores around the United States on Saturday.

The numbers sent Apple shares slightly higher in early trading on Wall Street. Apple was up 0.04 percent at 236.06 dollars at 10:15 am (1415 GMT).

The Cupertino, California-based company also said iPad users downloaded more than one million applications at Apple's App Store and over 250,000 electronic books from Apple's iBookstore during the first day.

"It feels great to have the iPad launched into the world -- it's going to be a game changer," Apple chief executive Steve Jobs said in a statement.

"iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad," Jobs said.

Apple did not release sales estimates ahead of the release of the iPad and analysts had been mixed on their expectations for the touchscreen multi-media device.

Most analysts had predicted Apple would sell between 300,000 and 400,000 iPads by the end of the weekend.

The Wall Street Journal quoted Piper Jaffray analyst Gene Munster, however, as saying he expected sales of between 600,000 and 700,000 units.

Credit Suisse, which had provided a rough estimate of iPad sales of 400,000 to 500,000, described the 300,000 figure as a "solid number for a single day of sales."

Credit Suisse estimated iPad sales of 4.8 million units in 2010 and 8.7 million units next year. Morgan Stanley analyst Katy Huberty forecast iPad sales of six million units this year.

The iPad allows users to watch video, listen to music, play games, surf the Web or read electronic books. It runs most of the 150,000 applications made for the iPod Touch and the iPhone.

The model that went on sale Saturday features Wi-Fi wireless connectivity, while a model offering both Wi-Fi and 3G cellular connectivity will be released in late April.

The cheapest iPad model, with Wi-Fi connectivity and 16GB of memory, is 499 dollars while the most expensive -- which includes 3G connectivity and 64GB of memory -- costs 829 dollars.

The iPad has a 9.7-inch (24.6-centimeter) color screen and resembles an oversized iPhone. It is 0.5 inches (1.3 centimeters) thick, weighs 1.5 pounds (0.7 kilos) and comes with 16, 32, or 64 gigabytes of memory.

Wi-Fi and 3G models will be available in Australia, Britain, Canada, France, Germany, Italy, Japan, Spain and Switzerland in late April.

Apple has been pushing the iPad's abilities as an e-book reader and analysts have described the tablet computer as a potential rival to Amazon's Kindle.

Unveiling the iPad in January, Apple CEO Jobs hailed it as a "revolutionary" device and said he was taking a gamble by trying to carve out an entirely new product category between the laptop computer and the smartphone.

Reviewers have been mixed on whether the iPad will be a smash hit like the iPod, which controls over 70 percent of the market for MP3 players, or the iPhone, which completely transformed the smartphone arena.

Explore further: Apple computer sells for record $905K in NY

add to favorites email to friend print save as pdf

Related Stories

Apple begins taking iPad orders in US

Mar 12, 2010

Apple fans flocked online Friday to be among the first to order iPad tablet computers slated to begin shipping in the United States on April 3.

Apple removing risque iPhone apps: reports

Feb 21, 2010

Apple has begun removing risque iPhone and iPod Touch applications from its online App Store, including some which had previously been approved for sale, according to reports on Saturday.

The iPad? Also available with wings?

Jan 27, 2010

Twitter users responded snarkily Wednesday to the name of Apple's latest innovation the iPad, pushing the phrase "iTampon" to a number two "trending" topic on the microblogging site.

Much-awaited Apple iPad hits US on Saturday

Mar 30, 2010

The Apple iPad launches in the US on Saturday with an apparent deluge of early online orders indicating that the tablet computers will be another big hit for the company.

Recommended for you

Apple computer sells for record $905K in NY

34 minutes ago

One of the first Apple computers ever built has sold in New York for $905,000, leading Bonhams auction house to declare it the world's most expensive computer relic.

Review: Better cameras, less glare in iPad Air 2

Oct 22, 2014

If I've seen you taking photos with a tablet computer, I've probably made fun of you (though maybe not to your face, depending on how big you are). I'm old school: I much prefer looking through the viewfinder ...

Samsung phones cleared for US government use

Oct 21, 2014

Samsung Electronics Co. said Tuesday some of its Galaxy mobile devices were approved by the National Security Agency for use with classified U.S. government networks and data, a boost to the company's efforts to expand in ...

User comments : 3

Adjust slider to filter visible comments by rank

Display comments: newest first

convolutedmind
not rated yet Apr 05, 2010
Why people are interested in that oversized Itouch is beyond me. It has the portability of a laptop with half the power.

Might be a cool gimmick for an office waiting room, but other than that, I don't see the point.
Skepticus
5 / 5 (2) Apr 05, 2010
Wow. The gene pool of technophobes who find it is too brain-taxing or onerous to learn, understand, work with and control computer hardware and software has just been increased by 300,000...and counting.
Che2000
Apr 05, 2010
This comment has been removed by a moderator.
NotAsleep
not rated yet Apr 08, 2010
But if Apple is going to release a version that has cellular capabilities and, presumably, better wireless capabilities in a couple of months... doesn't that mean 300,000 people just wasted their money on a piece of junk that doesn't do what it was promised to do?