Amazon routes Kindle books to rival iPad

Apr 03, 2010
Kindle DX

Amazon.com on Friday released an application that lets people read digitized Kindle books on rival iPad tablet computers poised to debut in the United States.

Apple's latest creation will be available Saturday morning at the California company's shops and at Best Buy electronics chain stores.

The Amazon.com application will let users buy any of more than 450,000 digital books from the online Kindle Store.

Amazon "Whispersync" technology lets people read across an array of devices, picking up at pages where they left off whether they are switching to Kindle, iPod Touch, iPads or other .

"Kindle for iPad includes all the features customers love about Kindle for , along with a beautiful new user interface tailored to the look and feel of iPad," said Amazon Kindle director Jay Marine.

"Kindle for iPad is the perfect companion for the millions of customers who already own a Kindle or Kindle DX, and a way for customers around the world to download and enjoy books even if they don't yet have a Kindle."

The iPad is seen as a threat to the Kindle, which has dominated the market since its launch in late 2007.

Apple's touch-screen iPad doubles as a full-color e-reader of books, newspapers and magazines.

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