Twitter meshes into websites with @Anywhere

Mar 15, 2010
The homepage of the microblogging website Twitter. Twitter on Monday began letting its hot microblogging service be integrated into websites such as YouTube and Microsoft's Bing with a new "@Anywhere" feature.

Twitter on Monday began letting its hot microblogging service be integrated into websites such as YouTube and Microsoft's Bing with a new "@Anywhere" feature.

"This is not an ad platform, it is an 'at' platform," Twitter co-founder Evan Williams said while announcing @Anywhere during an on-stage chat at a South By South West Interactive gathering here.

"It should result in more for a site and more fans talking on Twitter," Williams said.

The feature lets websites have Twitter dialogue boxes pop-up on-screen so visitors can fire off or read messages without having to go to the microblogging service's website.

@Anywhere also allows for names on to be highlighted and used to link to an individual's Twitter stream.

Bing, , Amazon and Yahoo! were among the major Web properties that integrated Twitter in time for the @Anywhere launch, according to Twitter.

"We’re excited to support @Anywhere, allowing our users to authorize Twitter data sharing with their Yahoo! ID in a way that empowers them to consume their Twitter feeds on Yahoo! and to share Yahoo! content to Twitter," Yahoo! executive Cody Simms said in a release.

@Anywhere is free for interested in weaving Twitter into their websites, according to the San Francisco-based firm.

"Hopefully, they will embrace the new platform and see it as a way to integrate Twitter and disseminate what is good," Williams said of online news services and other websites that thrive on providing fresh information.

"If they are breaking news it is going to spread faster on Twitter and they are adding value."

Twitter has become an Internet Age superstar since it was created in 2006 as a way for people to share their thoughts, obersvations and activities in the form of text messages of no more than 140 characters.

While Twitter has yet to disclose how it is going to make money, Williams repeated that the company's energy now is focused on making the service more valuable by "expanding the Twitter ecosystem" to more users.

Forrester Research social media analyst Augie Ray said @Anywhere "will further cement Twitter's place as the place where information is shared and discovered in real time."

"The name they've chosen is an obvious sign of what has in mind: They intend to be anywhere you are," Ray said.

Explore further: Meerkat vs. Periscope: Live-streaming app battle & buzz

add to favorites email to friend print save as pdf

Related Stories

Twitter links to LinkedIn

Nov 10, 2009

Twitter on Tuesday linked to LinkedIn, letting people share updates and tweets between the hot microblogging service and the career-oriented online social networking website.

Twitter gets more business friendly

Dec 15, 2009

Twitter is testing a way to let businesses better use the popular microblogging service in what could be a future money-making opportunity.

Recommended for you

Meerkat vs. Periscope: Live-streaming app battle & buzz

Mar 27, 2015

Download Periscope, Twitter's just-launched live video-streaming app, and you'll find people broadcasting all sorts of mundane stuff: waiting for AT&T to fix their wiring, getting out of bed in Silicon V ...

Twitter chief vows to help Indonesia fight disasters

Mar 26, 2015

Twitter chief Dick Costolo said Thursday the microblogging site planned to work with Indonesian authorities to warn people about natural disasters that regularly hit the archipelago, from earthquakes to volcanic ...

EU unveils ambitious overhaul of digital economy

Mar 25, 2015

The EU unveiled an ambitious plan to overhaul Europe's fragmented digital landscape on Wednesday that would allow Europeans traveling in other bloc countries to get their Netflix film fix or watch BBC iPlayer ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.