Google buys ask-your-friends site Aardvark

Feb 11, 2010

(AP) -- Google Inc. has bought Aardvark, a free question-and-answer Web service.

Aardvark co-founder Damon Horowitz confirmed the purchase Thursday. He would not disclose financial details.

Aardvark was formed in 2007 by Horowitz and three others - two of whom are former Google employees. It lets users ask questions online that are routed to friends and friends of friends. The goal is to get relevant answers on any topic as quickly as possible. Users can ask questions through Aardvark's Web site, Twitter, over Google Chat or via e-mail. Aardvark had more than 90,000 users as of last October.

Buying Aardvark is the latest effort by Google to own more services - and capture more of people's online time - rather than just linking to other sites.

The transaction returns Google to the question-and-answer field. In 2006, it abandoned Google Answers, a 4-year-old service through which users would pay anywhere from $2 to $200 to get answers to questions from hired researchers.

Explore further: IBM dips into Twitter stream for business insights

2 /5 (3 votes)
add to favorites email to friend print save as pdf

Related Stories

Review: Need advice? Aardvark can sniff it out

Jul 08, 2009

(AP) -- I like to get advice from friends on all sorts of things, and love to give it even more. In the past few years, instant messaging, e-mail and Twitter have sped up the process, but there's still room ...

AOL integrates Facebook chat with AIM

Feb 10, 2010

(AP) -- As part of an ongoing effort to improve its user experience, Internet company AOL Inc. is letting users of its AIM instant-messaging service chat with friends on Facebook.

Google drops Gmail name in U.K.

Oct 19, 2005

Gmail, the free e-mail service provided by search giant Google, changed its name to Google Mail for British users Wednesday after a trademark dispute.

Google glitch disrupts search engine, e-mail

May 14, 2009

(AP) -- Millions of people were cut off from Google Inc.'s search engine, e-mail and other online services Thursday, sparking a flurry of frustrated venting that served as a reminder of society's growing ...

Google launches user-led Q&A service in Arabic

Sep 08, 2009

(AP) -- Google Inc. launched an online tool Tuesday that allows Arab users to answer each other's questions, a move designed to boost the amount of Web content available in Arabic.

Recommended for you

HTML5 reaches 'Recommendation' status

22 hours ago

W3C stands for World Wide Web Consortium, and the W3C HTML Working Group is responsible for this specification's progress. As the title suggests, they have a far-reaching job of watching out for the progress ...

Online dating service admits to fake profiles

Oct 29, 2014

A British-based online dating service admitted to US regulators Wednesday that it created fake, computer-generated profiles to lure users into upgraded memberships.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

KaseyG
not rated yet Feb 13, 2010
Talking about Google, the company launched its new tool It is called Google Buzz. Aside from allowing you to create messages, it also allows its users to share their status updates, images, and videos. It looks like Google is really serious about taking Facebook and becoming Google Buzz the new one. Google just acquired Aardvark, a company that developed a social networking search program. The only thing is that Google has yet to address some serious concerns about the security of Buzz.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.