Google buys ask-your-friends site Aardvark

Feb 11, 2010

(AP) -- Google Inc. has bought Aardvark, a free question-and-answer Web service.

Aardvark co-founder Damon Horowitz confirmed the purchase Thursday. He would not disclose financial details.

Aardvark was formed in 2007 by Horowitz and three others - two of whom are former Google employees. It lets users ask questions online that are routed to friends and friends of friends. The goal is to get relevant answers on any topic as quickly as possible. Users can ask questions through Aardvark's Web site, Twitter, over Google Chat or via e-mail. Aardvark had more than 90,000 users as of last October.

Buying Aardvark is the latest effort by Google to own more services - and capture more of people's online time - rather than just linking to other sites.

The transaction returns Google to the question-and-answer field. In 2006, it abandoned Google Answers, a 4-year-old service through which users would pay anywhere from $2 to $200 to get answers to questions from hired researchers.

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KaseyG
not rated yet Feb 13, 2010
Talking about Google, the company launched its new tool It is called Google Buzz. Aside from allowing you to create messages, it also allows its users to share their status updates, images, and videos. It looks like Google is really serious about taking Facebook and becoming Google Buzz the new one. Google just acquired Aardvark, a company that developed a social networking search program. The only thing is that Google has yet to address some serious concerns about the security of Buzz.