Online ReputationDefender wins investor backing

Jan 12, 2010
ReputationDefender announced on Tuesday that it has won 8.65 million dollars in venture capital backing for the company, which is devoted to protecting people's Internet personae.

ReputationDefender announced on Tuesday that it has won 8.65 million dollars in venture capital backing for the company, which is devoted to protecting people's Internet personae.

The California-based firm was founded in 2006 as the first "online reputation and privacy management company."

"The explosion of consumer content on social channels like and search has awakened people to the reality that they need a way to control what’s being said about them online," ReputationDefender founder Michael Fertik said in a press release.

ReputationDefender announced it is getting Series B funding from Bessemer Venture Partners and Kleiner Perkins Caufield & Byers.

"If you haven’t Googled yourself, you’re simply not paying attention to how your name, address, resume, relationships and conversations are published - or suppressed - in ways that don’t serve you," said David Cowan of Bessemer.

"Information security today must evolve from protecting our hard drives to protecting our identities, and that’s why we’re delighted to join the leading venture in this field."

ReputationDefender services such MyReputation, MyChild, and MyPrivacy are aimed at helping people enhance their online images as well as guard against stalking, identity theft and other woes, according to the firm.

Explore further: Study: Social media users shy away from opinions

add to favorites email to friend print save as pdf

Related Stories

PluggedIn: Does Your Online Image Need a Makeover?

May 13, 2007

There's hope for people with an unflattering photo, blog entry or video clip floating around on the Web. Not only can you take steps to clean up your online image, but several companies are willing to help you for up to $10,000. ...

Israeli, U.S. venture firms open joint lab

Mar 02, 2006

An Israeli venture-capital firm and a U.S. venture-capital company announced Wednesday they would join forces to invest millions in 10 new tech startups.

TOM Online, Skype form JV in China

Sep 06, 2005

Chinese wireless Internet company TOM Online and Skype, a popular Web site enabling free phone calls, announced the formation of a joint venture in China.

Recommended for you

Study: Social media users shy away from opinions

Aug 26, 2014

People on Facebook and Twitter say they are less likely to share their opinions on hot-button issues, even when they are offline, according to a surprising new survey by the Pew Research Center.

US warns shops to watch for customer data hacking

Aug 23, 2014

The US Department of Homeland Security on Friday warned businesses to watch for hackers targeting customer data with malicious computer code like that used against retail giant Target.

Fitbit to Schumer: We don't sell personal data

Aug 22, 2014

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Should you be worried about paid editors on Wikipedia?

Aug 22, 2014

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

How much do we really know about privacy on Facebook?

Aug 22, 2014

The recent furore about the Facebook Messenger app has unearthed an interesting question: how far are we willing to allow our privacy to be pushed for our social connections? In the case of the Facebook ...

Philippines makes arrests in online extortion ring

Aug 22, 2014

Philippine police have arrested eight suspected members of an online syndicate accused of blackmailing more than 1,000 Hong Kong and Singapore residents after luring them into exposing themselves in front of webcam, an official ...

User comments : 0