Brainstorming works best in less specialized efforts, study says

Dec 10, 2009

Applying brainstorming techniques to new product development works best when the collaboration employs participants from varied specialties gathering to develop a less complex product, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS).

When new products will be highly technical, a better way to develop them is for specialists to do their work in private and collaborate through 'nominal' groups, the study says.

"The Effects of Problem Structure and Team Diversity on Brainstorming Effectiveness" is by Stylianos Kavadias of the Georgia Institute of Technology and Svenja C. Sommer of HEC Paris.

Management Insights, a regular feature of the journal, is a digest of important research in business, management, operations research, and . It appears in every issue of the monthly journal.

Since the 1950s, the effectiveness of brainstorming has been widely debated. While some researchers and practitioners consider it the standard idea generation and problem solving method in organizations, part of the social science literature has argued in favor of nominal groups, in which the same number of individuals generate solutions in isolation.

The authors revisit this debate and explore the implications that the underlying problem structure and the team diversity have on the quality of the best solution as obtained by the different group configurations.

They conclude that nominal groups perform better in specialized , even when the factors that affect the solution quality exhibit complex interactions (problem complexity). In cross-functional problems, the brainstorming group exploits the competence diversity of its participants to attain better solutions.

More information: The current issue of Management Insights is available at mansci.journal.informs.org/cgi/reprint/55/12/iv

Source: Institute for Operations Research and the Management Sciences (news : web)

Explore further: Physicists create tool to foresee language destruction impact and thus prevent it

add to favorites email to friend print save as pdf

Related Stories

Nuanced case for outsourcing by automakers

Dec 30, 2008

Automakers who favor the flexibility and price savings of outsourcing production must weigh carefully the product life cycle implications of sacrificing in-house manufacturing, according to the Management Insights feature ...

Recommended for you

Affirmative action elicits bias in pro-equality Caucasians

22 hours ago

New research from Simon Fraser University's Beedie School of Business indicates that bias towards the effects of affirmative action exists in not only people opposed to it, but also in those who strongly endorse equality.

Election surprises tend to erode trust in government

Jul 24, 2014

When asked who is going to win an election, people tend to predict their own candidate will come out on top. When that doesn't happen, according to a new study from the University of Georgia, these "surprised losers" often ...

Awarded a Pell Grant? Better double-check

Jul 23, 2014

(AP)—Potentially tens of thousands of students awarded a Pell Grant or other need-based federal aid for the coming school year could find it taken away because of a mistake in filling out the form.

User comments : 0