Samsung Launches Open Mobile Platform: Samsung Bada

Nov 12, 2009

Samsung Electronics today announced it will launch its own open mobile platform, Samsung Bada [bada] in December. This new addition to Samsung’s mobile ecosystem enables developers to create applications for thousands of new Samsung mobile phones, and consumers to enjoy a fun and diverse mobile experience.

Samsung’s new platform offers a genuine smartphone experience rich with mobile applications, new technology and possibilities to Samsung mobile phone users. The name ‘Bada,’ which means ‘Ocean’ in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform. It also alludes to Samsung’s commitment to a variety of open platforms in the mobile industry. Samsung Bada also represents the fresh challenges and opportunities available to developers, as well as the entertainment consumers will be able to enjoy once the new platform is open.

Based on Samsung’s experience in developing previous proprietary platforms on flagship mobile phones such as Samsung Jet and Samsung Star, Bada provides an extremely stable offering for developers. Samsung Bada is also extremely simple for developers to use, meaning it’s one of the most developer-friendly environments available, particularly in the area of applications using Web services. Lastly, Bada’s ground-breaking User Interface (UI) can be transferred into a sophisticated and attractive UI design for developers.

Samsung will be able to expand the range of choice for mobile phone users to extend the smartphone experiences to a number of Samsung mobile phones. By adopting Samsung Bada, users will be able to easily enjoy various contents on their mobile.

Samsung Bada also enables mobile operators to create unique and differentiated mobile service platforms, offering applications and rich web content to their subscribers.

Samsung established its ecosystem through the 2008 launch of Samsung Mobile Innovator and the Samsung Application Seller site, and later launched Samsung Application Store as another key element of this offering.

Dr. Hosoo Lee, Head of Media Solution Center at , said, “By opening Samsung’s mobile platforms, we will be able to provide rich mobile experiences on an increasing number of accessible smartphones.” He added, “Bada will be Samsung's landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung users around the world.”

The official website (bada.com) will feature a range of information on Bada including updates on product launches, SDK’s, features, and event notices. Samsung will also host an official launch event for Bada in London, UK in December and will also unveil its Bada software kit (SDK) to developers for the first time on this date.

Source: Samsung

Explore further: Software provides a clear overview in long documents

add to favorites email to friend print save as pdf

Related Stories

Samsung to Showcase Mobile Broadband 4G Technology

Dec 04, 2006

Samsung Electronics is putting on an ambitious showcase of its latest telecommunication technologies at the ITU Telecom World 2006 being held in Hong Kong , China from December 4 to 8.

Recommended for you

Google searches hold key to future market crashes

11 hours ago

A team of researchers from Warwick Business School and Boston University have developed a method to automatically identify topics that people search for on Google before subsequent stock market falls.

Lenovo's smart glasses prototype has battery at neck

13 hours ago

China's PC giant Lenovo last week offered a peek at its Google Glass-competing smart glass prototype, further details of which are to be announced in October. Lenovo's glasses prototype is not an extreme ...

Amazon launches 3D printing store

15 hours ago

Amazon announced Monday the launch of an online store for 3D printed items to allow consumers to customize and personalize items like earrings, pendants, dolls and other objects.

User comments : 0