'Call of Duty' sells $310M in N Amer, UK in 24 hrs

Nov 12, 2009
Erik Cota walks out of the video store with his copy of Call of Duty Modern Warfare 2 video game, early Tuesday, Nov. 10, 2009 in Redwood City, Calif. Modern Warfare 2 was launched Tuesdayat one minute after midnight. (AP Photo/George Nikitin)

(AP) -- First-day sales of Activision Blizzard Inc.'s "Call of Duty: Modern Warfare 2" broke records, raking in an estimated $310 million in North America and the United Kingdom alone.

The video game went on sale all over the world on Tuesday, but Activision provided figures Thursday only for North America and Britain. The company estimates that it sold about 4.7 million copies of the game in the first 24 hours in those markets, making it the biggest-selling launch in the history of entertainment.

The latest installment in the "Call of Duty" action franchise was expected to at least match last year's "Grand Theft Auto IV," which was the most successful video game release in history and at the time may have been the top entertainment launch ever.

That game, from Take-Two Interactive Software Inc., had sold 3.6 million units on its opening day, worth $310 million worldwide. "Call of Duty" made that much in just North America and Britain.

The launch of "Call of Duty" also easily brought in more than last year's record $155 million opening weekend for the Batman movie "The Dark Knight."

Like the previous five "Call of Duty" games, which are all rated "M" for mature (not for kids under 17), this one lets players shoot their way through a complex series of scenes. The game's developer, Infinity Ward, spent two years creating realistic graphics that are amplified in many players' homes by big-screen, high-definition TVs sets and powerful speakers.

Players can fight one another, whether they're at the same game console or in separate locations and connected online. Or a player can dive in alone and get swept into the game, which includes jarring depictions of war and an intricate story of good versus evil.

The game sells for $60 and plays on Windows-based computers, Microsoft's Xbox 360 and Sony's PlayStation 3.

Shares of Activision, which is based in Santa Monica, rose 6 cents to close Thursday at $11.44.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Singapore moves to regulate taxi booking apps

add to favorites email to friend print save as pdf

Related Stories

New 'Call of Duty' could set entertainment record

Nov 06, 2009

(AP) -- This holiday season's biggest entertainment blockbuster likely will be a sequel to a popular franchise, with jarring depictions of war and an intricate story of good versus evil. It could easily rake ...

Leaked video game footage shows terrorist attack

Oct 29, 2009

(AP) -- Footage leaked from "Call of Duty: Modern Warfare 2" reveals that players of the upcoming video game can shoot innocent civilians in an airport in a realistic rendering of a terrorist attack.

Eager gamers line up for 'Modern Warfare 2'

Nov 10, 2009

(AP) -- Ryan Norwalk has cleared his schedule. The 26-year-old California State University student plans to spend Tuesday gunning down foes in "Call of Duty: Modern Warfare 2," the highly anticipated first-person shooter ...

Activision posts 3Q profit, backs 2009 outlook

Nov 05, 2009

(AP) -- It's been a rough year for the video game industry, but Activision Blizzard Inc. reported a profit for its third quarter because of a good response for games such as "Guitar Hero 5" and "World of ...

April video game sales decline 17 percent

May 15, 2009

(AP) -- Lacking the big hits that made the year-ago period a standout, U.S. video game sales dropped sharply in April for the second month in a row as customers continued to watch their wallets.

Recommended for you

Singapore moves to regulate taxi booking apps

Nov 21, 2014

Singapore on Friday announced new rules for mobile taxi booking apps, including US-based Uber, in the latest move by governments around the world to regulate the increasingly popular services.

Protecting personal data in the cloud

Nov 20, 2014

IBM today announced it has patented the design for a data privacy engine that can more efficiently and affordably help businesses protect personal data as it is transferred between countries, including across private clouds.

Gift Guide: Dragons, aliens, heroes for the gamer

Nov 19, 2014

Sony's PlayStation 4 video-game console has built an impressive lead over its competitors. That's good news for holiday shoppers because it has driven Microsoft and Nintendo to offer more budget-friendly ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.