Music blog to offer high-quality song streaming

Oct 14, 2009 By RACHEL METZ , AP Technology Writer

(AP) -- Consumers seem reluctant to sign up for online music services that charge subscription fees, yet a music blogging site is hoping to reel in music lovers by offering unlimited access to a catalog of high-fidelity tunes for $5 a month.

Berkeley, Calif.-based Mog, which launched in 2006, said Wednesday that it plans to roll out Mog All Access before Thanksgiving. The new service includes partnerships with the four major music labels - Universal Music Group, EMI Music, Warner Music Group and - along with thousands of independent labels.

The catalog will initially include more than 5 million tracks, and the company plans to add millions of additional tracks in the coming months.

Mog isn't necessarily cheaper than similar offerings. Best Buy Inc.-owned Napster, for example, sells a $5-a-month music-streaming pass billed in three-month increments of $15. And since Mog isn't offering users the opportunity to download tracks from its site, you'll have to listen to the music on a computer. The company expects to release an iPhone or BlackBerry application this year, possibly both, that will allow downloads on those devices for an expected $12 to $15 per month.

CEO David Hyman said that one of the main things that sets Mog apart from other offerings is the quality of the audio, which will stream at 256 kilobits per second. This is double the streaming rate for and for Inc.'s Rhapsody and Microsoft Corp.'s Zune Pass subscription services. It basically means that, as long as you have a good Internet connection, tracks should sound better through Mog.

"It feels like all these songs are local on your hard drive, even though they're coming through the browser," Hyman said.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Premier US album chart revamped to include streaming

add to favorites email to friend print save as pdf

Related Stories

BSkyB says to launch online music service

Oct 12, 2009

British pay-TV giant BSkyB said Monday it will launch an online music service next week which offers consumers access to more than four million tracks, rivalling Apple's iTunes.

Sony Music back catalog comes to eMusic

Jun 01, 2009

Sony Music Entertainment and eMusic announced on Monday that songs from Sony's back catalog would be available later this year through the online music store.

Napster expands its music experience

May 01, 2006

In an effort to attract subscribers, Napster will offer a new service allowing music fans to listen to over 2 million tracks up to fives times each for free.

Sony becomes 2nd label on Vevo music video site

Jun 04, 2009

(AP) -- Recording company Sony Music Entertainment has joined Vevo, an online music video site due to launch this year with the backing of Universal Music Group and YouTube.

Social music lovers become 'Moggers'

Jun 21, 2006

The launch of a site intertwining music blogging into a social network could be an opportunity for MOG to segue into a deal with major players in the music industry including music labels and online music stores, if not also ...

Napster cuts music plan to $5 a month

May 19, 2009

(AP) -- Napster.com on Monday cut the price of its online music streaming service to $5 a month from $12.95, and threw in five song downloads for customers in a move to better compete with rival iTunes.

Recommended for you

YouTube goes online for second Music Awards

Nov 20, 2014

The YouTube Music Awards are undergoing an overhaul for their second edition next year, scrapping a star-studded gala and instead looking at videos' online buzz.

China Premier calls for greater role in shaping Web

Nov 20, 2014

Chinese Premier Li Keqiang Thursday demanded a greater role for Beijing in shaping the global Internet, calling for "order" online as he failed to address his government's censorship of content it deems politically ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.