YouTube pacts heighten copyright vigilance

Oct 07, 2009
YouTube webpage. YouTube on Wednesday said it will be able to quickly track snippets from live television shows thanks to new partnerships with three broadcast video delivery specialty firms.

YouTube on Wednesday said it will be able to quickly track snippets from live television shows thanks to new partnerships with three broadcast video delivery specialty firms.

Google has been working to assuage piracy worries of film and television studios since the Mountain View, California, Internet powerhouse bought in 2006 in a deal valued at 1.65 billion dollars.

YouTube said alliances with broadcast delivery and management titans Harmonic, Telestream, and Digital Rapids will let it speedily recognize content from live events posted at the video-sharing service.

Many media companies will be able to give YouTube reference files, or "," of video almost as soon as it is produced so fresh content can be identified, product manager George Salem said in an official blog post.

"Our partners will be able to provide us with reference files in a few minutes, allowing them to block, leave up, or monetize videos of their live events on YouTube in near real time," Salem said.

YouTube is meshing its content identifying tools with Harmonic, Telestream, and Digital Rapids technology used by major studios such as Time Warner and the BBC to convert video for broadcast on mobile phones, cable networks, and the Internet.

"By integrating Content ID with this technology, YouTube is effectively inside broadcast headquarters, helping to convert footage into reference files almost instantaneously," Salem said.

YouTube launched Content ID about two years ago to provide tools to stop copyrighted works from being shared at the globally popular service.

Content ID reportedly scans more than 100 years of video daily looking for copyrighted material and lets owners post money-making ads or have snippets yanked.

About a third of the "monetized views" from YouTube videos stem from copyright owners using Content ID, according to Salem.

"We're excited about what our Content ID partners will now be able to do," Salem said, referring to the partnerships announced on Wednesday. "We still have work to do, but we're happy with how far we've come in only two years."

(c) 2009 AFP

Explore further: Digital dilemma: How will US respond to Sony hack?

add to favorites email to friend print save as pdf

Related Stories

YouTube doubles video file size to 2G

Jul 01, 2009

Video-sharing site YouTube announced on Wednesday that it was doubling the size limit for uploads to its website to allow users to post more high-definition (HD) video.

YouTube to offer online movie rentals

Sep 02, 2009

YouTube is considering streaming movies for rental, a move that would see the free video-sharing site charging for content for the first time, The Wall Street Journal reported Wednesday.

Recommended for you

Digital dilemma: How will US respond to Sony hack?

Dec 18, 2014

The detective work blaming North Korea for the Sony hacker break-in appears so far to be largely circumstantial, The Associated Press has learned. The dramatic conclusion of a Korean role is based on subtle ...

UN General Assembly OKs digital privacy resolution

Dec 18, 2014

The U.N. General Assembly has approved a resolution demanding better digital privacy protections for people around the world, another response to Edward Snowden's revelations about U.S. government spying.

Online privacy to remain thorny issue: survey

Dec 18, 2014

Online privacy will remain a thorny issue over the next decade, without a widely accepted system that balances user rights and personal data collection, a survey of experts showed Thursday.

Spain: Google News vanishes amid 'Google Tax' spat

Dec 16, 2014

Google on Tuesday followed through with a pledge to shut down Google News in Spain in reaction to a Spanish law requiring news publishers to receive payment for content even if they are willing to give it away.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.