Nielsen: People spending more time on social sites

Sep 24, 2009

(AP) -- Americans have been devoting 17 percent of all their Internet time to social networks like Facebook and blogging Web sites like Blogger.

The percentage for last month is up from 6 percent a year earlier.

The report comes from Nielsen Co. and follows its decision to team up with on a marketing program that helps advertisers measure how well their ads work on the online hangout.

Nielsen estimates that ad spending on leading social-network and blogging sites more than doubled year-over-year, to about $108 million for the month. This happened even as several industries decreased their overall ad spending.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: European Central Bank hit by data theft

add to favorites email to friend print save as pdf

Related Stories

Facebook, Nielsen team up to measure ad performance

Sep 22, 2009

Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network.

Social networking aggregator sues Facebook

Jul 10, 2009

(AP) -- In a counter-punch to the world's biggest online hangout, a small Web company called Power.com has sued Facebook, saying it doesn't follow its own policy of giving users control over their content.

Facebook 'top social network in Europe'

Apr 15, 2009

Spectacular growth over the past year has made Facebook the top social network in Europe, digital research firm comScore reported on Wednesday.

Recommended for you

European Central Bank hit by data theft

9 minutes ago

(AP)—The European Central Bank said Thursday that email addresses and other contact information have been stolen from a database that serves its public website, though it stressed that no internal systems or market-sensitive ...

Twitter admits to diversity problem in workforce

2 hours ago

(AP)—Twitter acknowledged Wednesday that it has been hiring too many white and Asian men to fill high-paying technology jobs, just like several other major companies in Silicon Valley.

Social Security spent $300M on 'IT boondoggle'

14 hours ago

(AP)—Six years ago the Social Security Administration embarked on an aggressive plan to replace outdated computer systems overwhelmed by a growing flood of disability claims.

Six charged in global e-ticket hacking scheme

14 hours ago

Criminal charges were filed Wednesday against six people in what authorities said was a global cyber-crime ring that created fraudulent e-tickets for major concerts and sporting events.

User comments : 0