Yahoo to spend $100M in bid for more brand buzz

Sep 22, 2009
Yahoo logo

(AP) -- Yahoo will spend more than $100 million in its latest attempt to rejuvenate one of the Internet's best-known brands.

The will be poured into a 15-month marketing campaign to begin next week. Yahoo provided a peek Tuesday at the Advertising Week blitz in New York.

The ads are to run on television, online and elsewhere in the United States and nine other countries.

The ads will focus on Yahoo's efforts to provide its nearly 600 million worldwide users with more ways to customize the pages that they see on Yahoo, even if it means drawing upon material from other sites.

The messages sum up a theme that CEO has been harping on since her hiring in January to end a three-year slide in profits.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Judge won't free Russian accused of hacking in US

add to favorites email to friend print save as pdf

Related Stories

Yahoo to overhaul search before Microsoft deal

Aug 24, 2009

(AP) -- Although it plans to lean on rival Microsoft's search engine, Yahoo says it will keep innovating in the field. That's one of the main messages that Yahoo tried to convey Monday it previewed an upcoming ...

Yahoo CEO: Shake-up needs more time, not Microsoft

Jun 03, 2009

(AP) -- Yahoo Inc. Chief Executive Carol Bartz has a message for investors hoping for a quick fix at the slumping Internet company or for an online search partnership with Microsoft Corp. - don't expect either to happen ...

Yahoo plans first major layoffs under new CEO

Apr 15, 2009

(AP) -- Yahoo Inc. is gearing up for its third round of mass layoffs in 14 months, signaling the long-slumping Internet company is still struggling to snap out of its financial malaise under a new leadership team.

Yahoo jazzes up home page with major makeover

Jul 21, 2009

(AP) -- Yahoo Inc. is sprucing up its Web site's home page with a long-promised makeover that is supposed to make it easier to see what's happening at the Internet's other hot spots.

Microsoft to hire at least 400 Yahoo workers

Aug 05, 2009

(AP) -- Microsoft Corp. will hire at least 400 workers from Yahoo Inc. if government regulators approve the companies' proposed Internet search partnership, and Yahoo will receive $150 million to cover any unexpected costs ...

Yahoo open to Microsoft deal under right terms

May 27, 2009

(AP) -- Yahoo Inc.'s chief executive said Wednesday that she is open to joining forces with Microsoft Corp. so both companies can better compete in Internet search, but a deal would need a specific set of terms - including ...

Recommended for you

US warns retailers on data-stealing malware

13 hours ago

US government cybersecurity watchdogs warned retailers Thursday about malware being circulated that allows hackers to get into computer networks and steal customer data.

Irish bookmaker apologizes for 2010 data breach

14 hours ago

(AP)—Irish betting company Paddy Power announced Thursday it is notifying hundreds of thousands of customers that most of their profile information was stolen in 2010, but hackers did not gain their credit card details ...

User comments : 0