Microsoft cutting price of high-end Xbox 360

Aug 27, 2009 By BARBARA ORTUTAY , AP Technology Writer
-- FILE ** In a Nov. 9, 2005, file photo the Microsoft Xbox 360 is on display at the the annual Microsoft shareholder meeting in Bellevue Wash. on Wednesday, Nov. 9, 2005. Microsoft is cutting the price of the high-end Xbox 360 console by $100, matching Sony's PlayStation 3, which saw its price slashed by $100 last week. (AP Photo/John Froschauer/fiole)

(AP) -- Microsoft Corp. is slashing the price of the high-end Xbox 360 console by $100, matching Sony's $100 price cut for the PlayStation 3 last week.

Now, both the Elite and the PS3 will cost $299. The price cuts in both cases are worldwide, though the exact amounts vary by region depending on currencies.

, which has had three versions of its Xbox 360 available at three different prices, also was to announce Thursday it is phasing out the mid-range, Pro, version of the console. It will be available for $249, down from $299, while supplies last.

The cheapest Xbox, the Arcade, which comes without a hard drive, will still cost $199.

The price cuts are effective Friday, said David Dennis, a spokesman for Microsoft.

companies hope the price cuts will re-ignite sales in time for the holiday rush. For the bulk of this year, the industry has suffered from weak sales - hurt by the recession and lackluster game release schedules, which have kept consumers waiting to spend money on new titles.

The announcement from Microsoft leaves only Nintendo Co. without a price cut for the fall, at least for now. The has cost $250 since its launch nearly three years ago.

Redmond, Wash.-based Microsoft has sold more than 31.4 million of the Xbox 360 machines globally, compared with 23.7 million PS3 machines sold by Sony Corp. and 52.6 million Wiis.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Five features an Amazon phone might offer (Update)

add to favorites email to friend print save as pdf

Related Stories

Sony cuts PlayStation 2 price to $100

Mar 31, 2009

Sony is cutting the price of its older generation PlayStation 2 (PS2) videogame consoles to 100 dollars (US) in a move prompted by tough economic times and a desire to lure fans to the platform.

3,000 Xbox 360s on pre-sale at eBay

Nov 21, 2005

eBay said Monday almost 3,000 Xbox 360 games are available for pre-sale, ahead of the official sale of the product at midnight Tuesday.

'Halo 3' Beta Test Gets off to Rough Start

May 18, 2007

Microsoft Corp.'s public test of its upcoming "Halo 3" video game got off to a rocky start on Wednesday after many users found they were unable to try out the science fiction-themed shooter.

Nintendo not planning price cuts for hit machines

Apr 09, 2009

(AP) -- Nintendo has weathered the global recession because of the popularity of its game machines and won't be resorting to price cuts to boost sales, the company's president said Thursday.

July video game sales show sharp decline

Aug 14, 2009

(AP) -- Hurt by the recession and few hit game launches, U.S. retail sales of video games dropped sharply in July, showing an even bigger decline than what many analysts were expecting.

Recommended for you

Five features an Amazon phone might offer (Update)

Apr 18, 2014

A report this week in The Wall Street Journal that Amazon is planning to release a smartphone has prompted industry analysts and technology blogs to muse about what the device might offer.

Sony's PlayStation 4 sales top seven million

Apr 17, 2014

Sony says it has sold seven million PlayStation 4 worldwide since its launch last year and admitted it can't make them fast enough, in a welcome change of fortune for the Japanese consumer electronics giant.

User comments : 0

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...

Filipino tests negative for Middle East virus

A Filipino nurse who tested positive for the Middle East virus has been found free of infection in a subsequent examination after he returned home, Philippine health officials said Saturday.

Egypt archaeologists find ancient writer's tomb

Egypt's minister of antiquities says a team of Spanish archaeologists has discovered two tombs in the southern part of the country, one of them belonging to a writer and containing a trove of artifacts including reed pens ...