Twitter schools businesses in benefits of microblogging

Jul 25, 2009
Twitter is wooing businesses with a "Twitter 101" online course in how the hot microblogging service can be used to boost bottom lines.

Twitter is wooing businesses with a "Twitter 101" online course in how the hot microblogging service can be used to boost bottom lines.

While the company itself grapples with how to cash in on its rocketing popularity, Twitter has freshly-added to its website lessons in ways that "tweets" can help businesses improve their image and win customers.

"While this work was envisioned for businesses, it's also useful for anyone using Twitter so have a look if you like," Twitter co-founder Biz Stone said in a message posted late Thursday at the firm's website.

"We coordinated with business students and writers to surface some interesting findings, best practices, steps for getting started, and case studies."

A "Twitter 101" presentation titled "A Special Guide" can be found by following "Business" links at the bottom of Twitter .

"We're focused on enhancing value across Twitter in general; these documents are just a first step," Stone wrote.

Businesses can tune into Twitter to find out what people are saying about products or services and then instantly join real-time conversations in order to build on positive comments or address concerns of customers.

"Twitter connects you to your customers right now, in a way that was never before possible," an opening page at 'Twitter 101' maintained.

"Businesses of all kinds, including major brands, increasingly find that listening and engaging on the service lead to happier customers, passionate advocates, key product improvements and, in many cases, more sales."

The conversational nature of Twitter lets businesses build relationships with customers and get feedback for improving products or services, according to the 101 course.

Stone has said publicly that money-making strategies being considered by Twitter include charging fees to business users while remaining free for others.

Twitter, meanwhile, has been deleting accounts believed to be used to "spam" users with specious pitches or other junk text messages.

has become a sensation since launching in 2006.

The service invites people to use computers or Internet-linked mobile telephones to fire off text messages answering the question "What are you doing now?" in 140 characters or less.

(c) 2009 AFP

Explore further: Iran says ready to let in Google, other Internet firms

add to favorites email to friend print save as pdf

Related Stories

Twitter to try money-making methods

Mar 27, 2009

Micro-blogging sensation Twitter plans to begin dabbling this year with ways to pump cash from the fast-growing free service.

Twitter co-founders are mum on revenue plans

May 27, 2009

(AP) -- Twitter Inc.'s co-founders say the rapidly growing online communications company will eventually charge fees for its services, but it's unclear which ones and what will drive revenue.

Some Twitter staff accounts reportedly hacked

Jul 15, 2009

A hacker believed to have struck celebrity Twitter accounts previously has reportedly broken into accounts of the microblogging service's workers including co-founder Evan Williams.

Twitter dabbling with verifying identities

Jun 13, 2009

Authenticity badges were popping up at Twitter on Friday as the popular micro-blogging service tested a way to verify that people tweeting are who they claim to be.

Recommended for you

IOC defends Rio legacy amid green protests

9 hours ago

Ecological protests on Saturday dogged the final day of an International Olympic Committee executive board meeting in Rio as green campaigners slated the choice of a nature reserve to hold the golf event ...

Barclays to allow payments by using Twitter handles

Feb 27, 2015

The next chapter in banks moving into the digital age is a stretch beyond reminding customers over phone lines that they can also bank online. Barclays has launched Twitter payments through Pingit.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.