Comcast to sell advertising for Verizon FiOS TV

Jun 24, 2009 By DEBORAH YAO , AP Business Writer

(AP) -- Setting aside their rivalry in the interests of business, Comcast Corp. said Wednesday it will sell advertising for Verizon Communications Inc.'s FiOS television service in 10 markets where they both compete.

Starting in the fall, Comcast's advertising sales division, Spotlight, will sell local and regional ads known as spot cable for Verizon.

The five-and-a-half-year deal covers ad sales in Philadelphia, Boston, Baltimore, Fort Wayne, Ind., Harrisburg, Pa., Pittsburgh, Portland, Ore., Richmond, Va., Seattle and Washington, D.C.

"Even as we and Verizon compete in other areas of our businesses, we both recognize the value of being partners in the advertising business," said Steve Burke, Comcast's chief operating officer, in a statement.

While it's not unusual for competitors to do business together - for example, satellite TV operators and phone companies pay fees to carry cable networks owned by cable TV operators - Comcast said the Verizon deal is its largest ad sales agreement thus far.

Comcast Spotlight President Charlie Thurston said the company has begun expanding its ad sales efforts to encompass other providers. In January, Comcast reached an ad sales deal with another rival, Corp. Comcast sells ads for Dish's ten regional sports networks feeds in seven markets.

Comcast Spotlight and its partners reach about 30 million subscribers nationwide. For national advertisers who want exposure across the country, Verizon's ad inventory will be handled by the National Cable Communications, or NCC. The NCC is owned by Comcast, Time Warner Cable Inc. and Cox Communications Inc.

Shares of Philadelphia-based Comcast rose 17 cents to close at $13.79 on Tuesday while Verizon, based in New York, was up 50 cents to $30.52.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: For top broadband policy, look no further than Canada

add to favorites email to friend print save as pdf

Related Stories

Comcast, Sony to open joint retail store

Mar 16, 2009

(AP) -- Despite the poor economy, Comcast Corp. and Sony Corp. plan to open a retail store Tuesday. The cable TV operator and the electronics company will use the store to showcase new technologies and products, taking a ...

Ad watchdog: Cablevision Internet not 'fastest'

Mar 27, 2009

(AP) -- Cablevision Systems Corp. should stop saying its Internet service is "the fastest around," the advertising industry's self-regulatory body said Thursday, in response to complaints from competitor Verizon Communications ...

Cable TV companies mull impact of online video

Apr 01, 2009

(AP) -- Cable TV operators have treaded gingerly with online video. The companies want to meet consumer demand for watching shows on the Internet. But they don't want cable TV to lose its place as the home's main entertainment ...

Recommended for you

Bringing emergency communications together

7 hours ago

A new University of Adelaide research project aims to improve emergency operations through integrated communications systems for police and the emergency services.

For top broadband policy, look no further than Canada

Aug 20, 2014

You might have seen communications minister Malcolm Turnbull raising the issue about Australian press not discussing policy problems and solutions from overseas, in a speech delivered at the Lowy Institute Media Awards last week: ...

Cities, states face off on municipal broadband

Aug 19, 2014

Wilson, N.C., determined nearly a decade ago that high-speed Internet access would be essential to the community's social and economic health in the 21st century, just as electricity, water and sewers were in the previous ...

New loss mechanism for global 4G roaming

Aug 19, 2014

A loss mechanism that has not been an issue in previous mobile handset antennas will become important for global 4G roaming, according to results of experiments carried out in Aalborg, Denmark.

User comments : 0