Miniweb merges Internet and TV with Blinkx

May 13, 2009 by Glenn Chapman
File photo shows a man using a wireless internet access at a Starbucks Coffee shop in San Francisco, California. Blinkx said it is putting its online video search skills to work for Britain-based Miniweb Interactive, a firm specializing in merging television with the Internet.

Blinkx said it is putting its online video search skills to work for Britain-based Miniweb Interactive, a firm specializing in merging television with the Internet.

Blinkx founder and chief executive Suranga Chandratillake billed the alliance as a strategic step for the California firm and significant proof that Internet is going mainstream.

"The highest level trend is basically the mass market adoption of online video," Chandratillake said.

"We've seen our audience swing in the last couple of months from tech-savvy young males to people of every socio-economic background; the thing that links them is they have broadband connections."

Blinkx will enhance Internet video search capabilities of a Miniweb used to route online and traditional television content through set-top boxes, according to Chandratillake.

Miniweb is reportedly used in more than 9 million homes in Britain and supports more than 600 interactive television sites.

"Combining two best of breed technologies into a single TV services platform is definitely a case of the total consumer benefit being more than just the sum of the parts," said Miniweb founder Ian Valentine.

"We are very excited about being able to offer broadcasters, for example, the ability to recommend specific catch-up TV content based directly on the viewing context of their audience."

Miniweb's current offering is "incredibly simplistic" and comparable to trivia, bios, or other "extras" one might get access to while watching films in DVD format, according to Chandratillake.

"Plug in blinkx and the universe of information you can access becomes essentially unlimited," Chandratillake said. "The volume of stuff suddenly explodes."

Blinkx's main business continues to be its ad-supported website, which indexes video available online for aspiring online viewers. Blinkx offers content from varied sources including and Paris-based DailyMotion.

The San Francisco-based firm has deals with hundreds of media companies to distribute copyrighted content and boasts an index of more than 35 million hours of video and audio.

The deal with Miniweb could make it possible for blinkx to begin selling television viewers subscriptions to premium programming in manners similar to those of cable companies.

"Almost nobody will pay for content online," Chandratillake said. "But, people are used to paying for content they watch on their TVs."

Blinkx plans to infuse Miniweb with profiling technology that lets viewers customize personal channels to their tastes or preferences.

"Combining broadcast and broadband TV will provide audiences with access to an incredibly rich and diverse universe of video content," Chandratillake said.

"As the leader in video search, blinkx is ideally suited to help viewers navigate this universe, both through search and through recommendations."

(c) 2009 AFP

Explore further: WEF unveils 'crowdsourcing' push on how to run the Web

add to favorites email to friend print save as pdf

Related Stories

Blinkx to lead in video search engine

Jul 06, 2006

When it comes to video searching on the Net, blinkx is big. Deeming itself the smartest and largest video search engine on the Web, blinkx.tv delivers 4 million hours of searchable content -- audio, video, and TV via RSS ...

The Web: Niche search tools proliferating

Jul 05, 2006

You're exceptionally bored at work and want to search the Internet for tonight's TV listings to see when the reruns of "Law & Order" are on the Bravo cable network. Typing the name of the crime drama show into a conventional ...

Internet TV strides forward in Germany

Mar 21, 2006

Internet television took another step forward Tuesday following Deutsche Telekom's announcement that it would join forces with software behemoth Microsoft to develop Internet protocol television services to its clients across ...

Lycos announces online TV deal

Jun 21, 2006

In an effort to diversify its portfolio further, Internet group Lycos signed a deal with online television platform PermissionTV to deliver a variety of video content to Lycos users.

The Web: Webcasting a 'viable' secondary market

Apr 26, 2006

The Walt Disney Co.'s ABC Television Group is making a major foray into Internet television -- this spring and summer -- but the aggressive marketing move may be premature, experts are telling United Press International's ...

Recommended for you

'SwaziLeaks' looks to shake up jet-setting monarchy

8 hours ago

As WikiLeaks founder Julian Assange prepares to end a two-year forced stay at Ecuador's London embassy, he may take comfort in knowing he inspired resistance to secrecy in places as far away as Swaziland.

Ecuador heralds 'digital currency' plans

8 hours ago

Ecuador is planning to create the world's first government-issued digital currency, which some analysts believe could be a first step toward abandoning the country's existing currency, the U.S. dollar, which ...

WEF unveils 'crowdsourcing' push on how to run the Web

22 hours ago

The World Economic Forum unveiled a project on Thursday aimed at connecting governments, businesses, academia, technicians and civil society worldwide to brainstorm the best ways to govern the Internet.

Study: Social media users shy away from opinions

Aug 26, 2014

People on Facebook and Twitter say they are less likely to share their opinions on hot-button issues, even when they are offline, according to a surprising new survey by the Pew Research Center.

US warns shops to watch for customer data hacking

Aug 23, 2014

The US Department of Homeland Security on Friday warned businesses to watch for hackers targeting customer data with malicious computer code like that used against retail giant Target.

User comments : 0