Blackberry Curve tops iPhone in first quarter: NPD

May 04, 2009
BlackBerry Curve

Research in Motion's Blackberry Curve moved past Apple's iPhone to become the top-selling smartphone in the United States in the first quarter of the year, research firm NPD Group reported Monday.

NPD said a "buy-one-get-one" promotion by carrier helped push the Canadian company's BlackBerry Curve past the in the first three months of the year.

It said RIM's share of the consumer smartphone market increased 15 percent over the prior quarter to nearly 50 percent the smartphone market in the first quarter of the year.

Apple's and Palm's share declined 10 percent each, NPD said.

NPD said the BlackBerry Curve was the top-selling smartphone in the first quarter followed by the iPhone 3G, the BlackBerry Storm, the BlackBerry Pearl and the T-Mobile G1.

"Verizon Wireless's aggressive marketing of the BlackBerry Storm and its buy-one-get-one BlackBerry promotion to its large customer base contributed to capturing three of the top five positions," NPD analyst Ross Rubin said.

"The more familiar, and less expensive Curve benefited from these giveaways and was able to leapfrog the iPhone, due to its broader availability on the four major US national carriers."

The iPhone is currently available through a sole carrier in the United States, AT&T.

NPD also said that smartphones now make up 23 percent of cell phone sales, up from 17 percent in the of 2008.

"Even in this challenging economy, consumers are migrating toward Web-capable handsets and their supporting data plans to access more information and entertainment on the go," Rubin said.

Apple's iPhone 3G was released in July of last year and was the best-selling smartphone in the United States in the third and fourth quarters of last year.

(c) 2009 AFP

Explore further: Giant tablets aimed at families

add to favorites email to friend print save as pdf

Related Stories

RIM Courts Broader Market with BlackBerry Curve

May 03, 2007

Research In Motion is rolling out the smallest and lightest full-keyboard BlackBerry smart phone yet, a new multimedia-laden device aimed at broadening the market that it seeks to conquer.

Global crisis hits smartphone sales

Mar 12, 2009

Worldwide sales of hi-tech "smartphones" grew at their slowest pace yet in the fourth quarter of 2008 as the financial crisis hit demand, a research firm said Thursday.

Verizon, Apple discussing iPhone

Apr 27, 2009

Verizon Communications Inc. and Apple are discussing the possible development of an iPhone for the US telecom giant to be introduced next year, USA Today reported on Monday.

Research in Motion posts higher 4Q profit, sales

Apr 03, 2009

(AP) -- Shares of BlackBerry maker Research in Motion Ltd. soared more than 20 percent in after-hours trading Thursday after the company said its profit jumped in its fiscal fourth quarter, surpassing analysts' expectations. ...

Recommended for you

Giant tablets aimed at families

Aug 20, 2014

Costing a little more than an iPad but standing more than twice as tall, a new pair of giant tablets wants families to share cozier group experiences with technology.

Myo armband and smartglasses set for deskless workplace

Aug 20, 2014

Thalmic Labs, Canada-based makers of the Myo armband, has announced the integration of Myo with smartglasses, with the partnership help of a number of companies pairing the Myo with their products. The gesture-control ...

Sharp Aquos Crystal phone: Where's the bezel?

Aug 18, 2014

Just when you thought a fashionable gadget must be somewhat thin, Sharp is going to charm the smartphone fashion-conscious with a crazily thin phone, and it is arriving in the US quite soon. Gorgeous. Cool. ...

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

COCO
not rated yet May 05, 2009
the RIM brothers hope that Barack does not switch to Apple - fortunately for RIM I doubt Uncle Tom knows where the device originated.
Lord_jag
not rated yet May 05, 2009
He just wants a blackberry because it's simply the best. Better than all the rest.