MySpace adding Citysearch local night life reviews

Mar 31, 2009
MySpace said Tuesday it is teaming up with merchant guide Citysearch to let users of the social-networking service share reviews of local restaurants and bars.

MySpace said Tuesday it is teaming up with merchant guide Citysearch to let users of the social-networking service share reviews of local restaurants and bars.

MySpace Local will go public in the United States after a few weeks of private testing by employees and selected members of the online community.

"We like to call it a social directory," said vice president of product management Chris Blandy.

"We are taking the rich, deep content Citysearch has built up over the years, ingesting all that content into our pages and adding all the social-networking capabilities."

Citysearch lets people rate and review local businesses online.

Citysearch pages also provide information such as business addresses, telephone numbers, hours of operation, and, in the case of eateries, copies of menus.

Any visitors to MySpace will be able to read reviews, but only social-networking community members will be able to rate or comment on businesses listed in Citysearch

News Corp-owned MySpace will automatically let members know when their friends have posted Citysearch comments or reviews.

"The friend updates and the recommendation alert on the home page are the primary ways we expect users to engage," Blandy said. "That is the key to this social-discovery concept."

MySpace expects to make money from online ads and sponsored links, and has negotiated a revenue-sharing deal with Citysearch.

MySpace Local will start with restaurants, bars and night life but eventually expand to include more categories, such as doctors, dentists, hotels, travel, and lawyers.

"The traditional model is where an editor picks something to review and then shouts to the masses," Blandy said. "We find our users are very interested in what their friends have to say."

MySpace Local is to be rolled out globally over time.

(c) 2009 AFP

Explore further: New privacy battle looms after moves by Apple, Google

add to favorites email to friend print save as pdf

Related Stories

MySpace launches karaoke service in Japan

Mar 30, 2009

Online social-networking titan MySpace has launched a karaoke service in Japan, expanding its amateur crooner channel to a nation rich with lovers of the pastime.

Congress may clamp down on MySpace

May 11, 2006

New legislation from Congress would block access to social-networking sites like MySpace and Facebook in schools and libraries, including instant-messaging services.

Social networking sites still popular

May 12, 2006

MySpace led in first place of 10 popular social-networking sites that collectively grew 47 percent year-over-year, according to Nielson//NetRatings.

Recommended for you

Say Ello to the new privacy debate on social media

Sep 29, 2014

Ello is new social networking space on the web that is receiving a lot of attention of late – so much that it's caused a few problems with the website out of action from time to time. ...

Post-Snowden, iPhone 6 encryption fans safety debate

Sep 28, 2014

Encryption technology in the iPhone 6 has taken root in a scales-of-justice debate between privacy supporters and public safety officials. Apple is using a more advanced encryption technology.

User comments : 0