YouTube topped 100 million US viewer mark in January: comScore

Mar 05, 2009
A YouTube video of US President Barack Obama's weekly radio address is seen on a computer screen in Chicago, end of last November. The number of US Internet users watching videos at YouTube hit a new monthly high in January, topping 100 million as it dominated the online video arena, according to comScore.

The number of US Internet users watching videos at YouTube hit a new monthly high in January, topping 100 million as it dominated the online video arena, according to comScore.

The overall number of videos watched online in the US in January climbed 4 percent from the previous month to 14.8 billion, with YouTube viewing accounting for 91 percent of that growth, comScore reported Wednesday.

Google-owned websites, predominantly YouTube, ranked at the top of the US online video heap with 6.4 billion snippets watched during the month, according to comScore.

Fox Interactive Media, which owns online social-networking service MySpace, had the second highest number of videos viewed - 552 million.

Yahoo! online destinations were third with 374 million videos watched, the industry tracking group reported.

Approximately 147 million US Internet users watched an average of 101 online videos each in January, with 102 million of those people using Google-owned sites, according to comScore.

Ninety-nine percent of the video viewing at Google websites took place at YouTube, comScore reported.

Fox Interactive saw the second highest number of online viewers, attracting 62.1 million people. MySpace accounted for 54.1 million of those online video watchers.

Yahoo! and Microsoft websites ranked third and fourth with 41.9 million and 30 million viewers respectively.

A typical duration of video snippets viewed was said to be 3.5 minutes.

There was a 15 percent surge in visits in January to Megavideo, pushing the website into the top ten list for the first time, according to comScore.

Videos viewed at Megavideo reportedly averaged nearly 25 minutes each.

(c) 2009 AFP

Explore further: Tweet much to gain popularity is an inefficient strategy

add to favorites email to friend print save as pdf

Related Stories

Baidu profit up 27 percent as mobile grows

8 hours ago

Chinese search engine Baidu Inc. said Thursday its quarterly profit rose 27 percent as user traffic for its mobile operation surpassed passed its desktop computer-based search business.

Facebook shares dive as social network eyes future

Oct 29, 2014

Facebook Tuesday reported its quarterly profit nearly doubled but saw its stock pounded after outlining a plan to invest heavily in the future instead of revelling in short-term riches.

Turning the tide for great white sharks

Oct 29, 2014

Spending up to 13 hours a day traversing shark-infested waters may be far from your notion of an ideal career. Not so for UConn alum Chris Perkins '12 (CLAS), co-founder and director of research for nonprofit ...

Russian rocket engines suspected in launch blast

19 hours ago

Crews searched for scorched wreckage along the Virginia coast Wednesday in hopes of determining why an unmanned commercial rocket exploded in a blow to NASA's strategy of using private companies to send supplies ...

Apple CEO Tim Cook says Apple Pay a success

Oct 28, 2014

Apple CEO Tim Cook said Apple's new mobile payment system had over 1 million activations in the first three days after it became available, and is now more widely used than any competing payment system.

Recommended for you

Tweet much to gain popularity is an inefficient strategy

4 hours ago

The imbalanced structure of Twitter, where some users have many followers and the large majority barely has several dozen followers, means that messages from the more influential have much more impact. Less ...

Five ways to fight online abuse with good manners

4 hours ago

Online and social media's capacity to enable anyone to communicate their ideas and views is much celebrated. So why do so many people feel nervous about getting involved with online debate?

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.