Cross ownership has positive effect on local media coverage, researcher finds

Jan 23, 2008

The recent decision by the Federal Communications Commission (FCC) to loosen restrictions on cross ownership of newspapers and broadcast television stations in the same market has met with criticism from consumer advocates and members of Congress that a cross ownership would diminish the quality of local news coverage.

However, the effect may be just the opposite, according to a University of Missouri study, which found that cross-owned television stations produce a greater percentage of local programming news content when compared to other network-affiliated stations in the same market.

“Local television newscasts for cross-owned stations contain on average about one or two minutes more news coverage overall, or 4 to 8 percent more than the average for non-cross-owned stations,” said Jeff Milyo, an economics professor at MU’s Truman School of Public Affairs and Senior Fellow at the Cato Institute in Washington D.C. “Cross-owned stations also show 7 to 10 percent more local news and offer about 25 percent more coverage of local and state politics.”

Milyo also evaluated the political slant of the news coverage and found that overall cross ownership had no consistent or significant effect on local news.

“All local newscasts in a market have the same political slant, regardless of ownership; this is s is broadly consistent with other research on political slant in newspapers,” Milyo said. “We do see a difference across markets, but not within. “In general, a market that is serving more consumers that are Democrat leaning is going to give a slant or ‘flavor’ to the news that tends to be a little more Democratic and similar for Republican markets.”

Commissioned by the FCC’s chief economist, Milyo’s study compared broadcasts from 29 cross-owned stations located in 27 U.S. markets to those of major network affiliated competitors in the same market. A total of 312 recordings from 104 stations were compiled from the week prior to the November 2006 elections.

“To study whether cross ownership lead to political bias, I chose measures of political slant that were easily quantifiable in the broadcasts,” Milyo said. “For instance, I compared if there were more Democrat or Republican candidates interviewed or discussed and if more of one party’s issues were mentioned than the other. The broadcasts from cross-owned companies showed little difference when compared to those of other major networks.”

No previous study has examined the local news content and slant of every cross-owned station, nor have they appropriately controlled for differences in market characteristics such as the salience of current events and local preferences for news coverage, making this the most comprehensive analysis to date, Milyo said.

Source: University of Missouri-Columbia

Explore further: Oceanographer Ballard elected to American Academy

add to favorites email to friend print save as pdf

Related Stories

Turkey moves to block YouTube but attempt fails

Mar 27, 2014

Turkish authorities pressed Thursday to block access to YouTube following similar action against Twitter, a move sure to provoke further outrage in a country where social media is widely used.

Recommended for you

Bloody souvenir not from decapitated French king: DNA

13 hours ago

Two centuries after the French people beheaded King Louis XVI and dipped their handkerchiefs in his blood, DNA analysis has thrown new doubt on the authenticity of one such rag kept as a morbid souvenir.

User comments : 0

More news stories

Genetic code of the deadly tsetse fly unraveled

Mining the genome of the disease-transmitting tsetse fly, researchers have revealed the genetic adaptions that allow it to have such unique biology and transmit disease to both humans and animals.