Blu-ray Leads Adoption of Next-generation DVD players in the U.S.

Jul 26, 2007

As consumers continue to embrace more high-definition products and services, next-generation DVD players are poised to experience significant growth over the next five years, according to a new report from Parks Associates titled "Next Generation DVD Players: Will History Repeat?"

The new report estimates that, with set-top box models and game consoles combined, more than 32 million Blu-ray and HD DVD players will be sold in United States by 2011, an 85% increase from the 4.9 million units estimated to be sold in 2007.

"Purchasing or renting DVDs will continue to be a dominant way for consumers to view content," stated Chris Roden, Research Analyst at Parks Associates. "What has yet to be determined is which format will become the standard, HD DVD or Blu-ray?" According to the report, consumer confusion is still prevalent with less than 10% of U.S. consumers stating that they are familiar with the HD DVD or Blu-ray formats.

"However, we are starting to see the pendulum swing slowly in one direction," said Roden. "Recent retail developments, support from major Hollywood studios, and inclusion of the format in the PlayStation 3 puts the Blu-ray format in the lead."

In "Next Generation DVD Players: Will History Repeat?," Parks Associates investigates consumer preferences and industry support for the competing DVD formats, with analysis of market strategies and adoption and a prediction of the outcome in this standards battle

Source: Parks Associates

Explore further: Australia, Malaysia, Indonesia to trial new jet tracking system

add to favorites email to friend print save as pdf

Related Stories

Researchers bring clean energy a step closer

2 hours ago

For nearly half a century, scientists have been trying to replace precious metal catalysts in fuel cells. Now, for the first time, researchers at Case Western Reserve University have shown that an inexpensive metal-free catalyst ...

Barclays to allow payments by using Twitter handles

2 hours ago

The next chapter in banks moving into the digital age is a stretch beyond reminding customers over phone lines that they can also bank online. Barclays has launched Twitter payments through Pingit.

Predicting human crowds with statistical physics

3 hours ago

For the first time researchers have directly measured a general law of how pedestrians interact in a crowd. This law can be used to create realistic crowds in virtual reality games and to make public spaces safer.

Recommended for you

Evolving robot brains

11 hours ago

Researchers are using the principles of Darwinian evolution to develop robot brains that can navigate mazes, identify and catch falling objects, and work as a group to determine in which order they should ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.