Verizon's XLTE a marketing campaign promoting more reliable network

May 22, 2014

Verizon has kicked off a new marketing campaign to promote recent improvements to its wireless network that the company is branding as "XLTE."

Under the new campaign, Verizon is promising customers that it has doubled the bandwidth of its wireless network in about 250 of its markets across the United States, including most .

Primarily, this improvement should result in a more reliable experience for Verizon customers. The XLTE improvements may also result in higher peak speeds for some, Verizon said.

The New Jersey company has promised customers speeds of 5 to 12 per second since it introduced its LTE network in 2010. But earlier this year, a report said Verizon delivered speeds of 7.6 Mbps on average, third to T-Mobile and AT&T. The extra XLTE capacity should help improve average speeds.

"XLTE adds capacity in neighborhoods or areas where demand is high, especially during busy periods like rush hour, lunch times in crowded areas or during events when mobile data use is the highest," Verizon said in a statement.

Verizon was able to double speeds by using Advanced Wireless Service spectrum, or "AWS," which is a wireless technology used for high-speed networks.

The company said most new phone will be AWS compatible. That includes the Apple iPhone 5s and 5c and the Samsung Galaxy S4 and Galaxy S5 smartphones.

In general, most Verizon customers should expect to see some improvement thanks to the extra capacity that will be created by XLTE-ready devices moving over to the AWS spectrum, the company said.

Explore further: T-Mobile expands coverage with spectrum from Verizon

not rated yet
add to favorites email to friend print save as pdf

Related Stories

AT&T takes wraps off wireless data network

Sep 16, 2011

Unbeknownst to most customers, AT&T Inc. has fired up a new wireless data network in five cities in the last few months, offering roughly double the speeds of its older network for a handful of devices.

Cox agrees to sell wireless spectrum to Verizon

Dec 16, 2011

(AP) -- Cable company Cox Communications on Friday said that it has agreed to sell some of its airwave licenses to Verizon Wireless for $315 million and will resell Verizon service in its stores.

Verizon says fast 4G wireless coming to 38 cities

Oct 06, 2010

(AP) -- Verizon Wireless said Wednesday that its new wireless broadband network, which offers higher data speeds initially for laptop users, will be live before the end of the year in the cities on the Boston-to-Washington ...

Recommended for you

New type of solar concentrator desn't block the view

8 hours ago

(Phys.org) —A team of researchers at Michigan State University has developed a new type of solar concentrator that when placed over a window creates solar energy while allowing people to actually see through ...

Cities, states face off on municipal broadband

9 hours ago

Wilson, N.C., determined nearly a decade ago that high-speed Internet access would be essential to the community's social and economic health in the 21st century, just as electricity, water and sewers were in the previous ...

User comments : 0